Tree Rangers — Website, SEO & Google Ads for Wellington Arborists
The challenge
Tree Rangers launched with the skills and the team — but zero digital presence. In a market where homeowners search for arborists online before they pick up the phone, being invisible on Google meant potential clients were choosing competitors before they’d ever heard of Tree Rangers.
The approach
We built a complete digital package from scratch — website, SEO, and Google Ads — all working together under one strategy. The advantage of handling all three is that nothing is fragmented: every dollar of ad spend, every piece of content, and every ranking improvement is coordinated.
- Professional website built to establish credibility from day one
- SEO foundations targeting Wellington arborist search terms across the region
- Google Ads campaign launched immediately to generate enquiries while SEO built momentum
- James sent us photos — we handled the rest over a few video calls
The results
Within months of launch, Tree Rangers was consistently generating 5+ enquiries per week — around 20 per month — from a combination of Google Ads and organic search.
At $1,450 per month all-in — ad spend and agency fees combined — the work is generating around $10,000 in additional monthly job revenue. For a trade business, that kind of return changes the conversation about what marketing is worth.
On the SEO side, Tree Rangers is already ranking first for multiple search terms across the Wellington region and is climbing for the main “Wellington arborist” keyword. We expect them to be the top-performing arborist online in the region within 12 months.
James’s new problem? Hiring enough staff to keep up with demand.
