My Vehicle Maintenance: Better Results While Saving $1,200 a Month in Fees
The challenge
My Vehicle Maintenance is a full-service workshop in Masterton: servicing, WOFs, tyres, panel and paint, auto electrical. Rachel reached out for a simple reason: the previous setup was expensive, and she couldn't see what she was getting for it. No clear tracking, no real numbers, and a website that wasn't pulling its weight for a business with this much to offer.
The approach
We started with transparency and worked out from there.
- Took over Google Ads management at around $1,200 a month less than the previous setup
- Rebuilt conversion tracking properly, so every call and enquiry is counted with real numbers
- Restructured campaigns around the services that actually make MVM money
- Built a new website with dedicated pages for every service and every Wairarapa town they serve
- Built an online shop for their Rockarmor 4x4 gear, a revenue channel their old site couldn't support
The results
The new site doubled MVM's organic traffic record: 194 clicks in 28 days against an all-time best of 100 before the rebuild, nearly two and a half times what the site was doing when we took over.
The ads tell the same story, with real numbers behind them. In July 2026, MVM's campaigns delivered 40 tracked enquiries (31 phone calls, 8 online bookings and a quote request) at $19.37 per enquiry, against an initial target of $50 per lead. And the total cost is still around $1,200 a month less than the previous setup. Same goal every month: more bookings, clear numbers, no black box.
"We are getting more leads for WOFs and Servicing, as well as our newly opened Panel/Paint service. I feel like we are in such safe hands with Jelly Digital, I only wish I had changed sooner!"
— Rachel Te Tau, Google review
Check out our Website, SEO and Google Ads pricing, or see our mechanic marketing services.
