Marmoset Electrical — Website Design for Electricians
“We had tried Google Ads and some other marketing things but they never really worked out. Most of our business was from word-of-mouth and partnerships with local builders. We weren’t sure what we needed to do to really drive growth.”
Shaun needed a digital presence and pricing model that would:
- Attract enquiries and sales
- Be visible to people locally searching for electrical services
- Reflect the market and business conditions, keeping ongoing costs affordable
We began by analysing the existing website, competitor positioning, and market conditions — key to understanding strengths, weaknesses, and where the opportunities lay.
Marmoset had a good brand and strong customer feedback, but the website was nearly impossible to find. An opportunity existed to align it with what potential customers were actually searching for.
To achieve this we:
- Built pages targeting the key locations Marmoset Electrical serviced
- Researched high-volume, low-competition search terms and created dedicated service pages
- Aligned content across digital channels to maximise organic traffic
Just a year into the partnership, Marmoset Electrical had already seen:
- Immediate increase in enquiries
- Increased demand for services
- Significantly easier to find online — and continuing to improve organically
- First page of Google for electrical services searches across Wellington
- Top result for several key search terms customers use to find electricians
Marmoset has since received feedback from both competitors and customers about the quality of the website — a strong foundation for continued growth.
