Marmoset Electrical: Website Design for Electricians
“We had tried Google Ads and some other marketing things but they never really worked out. Most of our business was from word-of-mouth and partnerships with local builders. We weren’t sure what we needed to do to really drive growth.”
Shaun needed a digital presence and pricing model that would:
- Attract enquiries and sales
- Be visible to people locally searching for electrical services
- Reflect the market and business conditions, keeping ongoing costs affordable
We began by analysing the existing website, competitor positioning, and market conditions, which is key to understanding strengths, weaknesses, and where the opportunities lay.
Marmoset had a good brand and strong customer feedback, but the website was nearly impossible to find. An opportunity existed to align it with what potential customers were actually searching for through targeted SEO.
To achieve this we:
- Built pages targeting the key locations Marmoset Electrical serviced
- Researched high-volume, low-competition search terms and created dedicated service pages
- Aligned content across digital channels to maximise organic traffic
Marmoset Electrical is an electrical business in Wellington. Jelly Digital built their website and set up their SEO.
- Marmoset Electrical reached the first page of Google for electrical services searches across Wellington.
- They hold the top result for several of the terms customers use to find an electrician.
- Enquiries increased immediately after the site went live, and demand for their services rose with it.
- These results were measured about a year into the work.
Just a year into the partnership, Marmoset Electrical had already seen:
- Immediate increase in enquiries
- Increased demand for services
- Significantly easier to find online, and continuing to improve organically
- First page of Google for electrical services searches across Wellington
- Top result for several key search terms customers use to find electricians
Marmoset has since received feedback from both competitors and customers about the quality of the website, a strong foundation for continued growth.
Check out our Website and SEO pricing, or see our full electrician marketing services.
