Build awareness with business owners
Meta Ads lets you stay in front of Auckland business owners and decision-makers — before they're actively searching. Jelly Digital runs Facebook and Instagram campaigns for professional services firms that want consistent visibility.
Facebook & Instagram ads pricing for businesses
Social media advertising packages with upfront pricing. Full-funnel campaigns designed to grow your professional service business — no inflated agency fees.
- Campaign setup & strategy
- Audience research & targeting
- Ad creative direction (up to 3 ad sets)
- Pixel & conversion tracking setup
- Monthly performance report
- Up to $2,000 ad spend managed
- 3-month minimum commitment
- Everything in Social Starter
- Multi-campaign management
- Retargeting & lookalike audiences
- Creative A/B testing
- Landing page recommendations
- Fortnightly reporting & strategy calls
- Up to $5,000 ad spend managed
- 3-month minimum commitment
- Everything in Social Growth
- Full-funnel campaign strategy
- Creative production & UGC coordination
- Advanced attribution & reporting
- Catalogue & dynamic ads
- Weekly optimisation & strategy calls
- Up to $15,000+ ad spend managed
- Dedicated account manager
- 3-month minimum commitment
What Meta Ads management includes
Professional services clients rarely make fast decisions. They research, compare, and consult before engaging. Meta Ads keeps your firm visible throughout that process — before they've started searching and while they're deliberating.
Authority-led ad creative and copywriting
Retargeting for warm website visitors
Monthly reporting with enquiry attribution
How Meta Ads management works
From audience strategy to ongoing campaign optimisation.
Audience & strategy
We build audiences of the decision-makers most relevant to your services and map out a campaign funnel.
Creative & copy
We design ads and write copy that demonstrates your firm's expertise and builds trust.
Launch & test
We launch with multiple variants and quickly identify the best-performing creative and audience combinations.
Optimise & report
Weekly optimisation and monthly reporting on awareness metrics, enquiries, and next steps.
Why Meta Ads work for professional services
Professional services are often a considered purchase. Meta keeps you visible across the decision-making timeline.
Reach decision-makers directly
We build audiences of Auckland business owners and professionals — the people most likely to need your firm.
Authority-led creative
For professional services, ads that demonstrate expertise outperform ads that just promote services. We create content that builds authority.
Supports the full funnel
Meta builds awareness at the top of the funnel. When those same prospects search on Google later, they already know your name.
Explore other services for Professional Firms
What customers say about us
Don't just take our word for it, hear from real customers across New Zealand.
FAQs
Got questions? We've answered the most common ones here.
Lead generation ads (with an in-app form so customers don't have to leave Facebook) work well for quote requests. Video ads showing completed jobs or on-site work build trust quickly. Retargeting ads — shown to people who've already visited your website — convert at a much higher rate than cold audiences. We match the ad format to the goal and the audience.
Most clients start seeing enquiries within the first 1–2 weeks, but the cost per lead drops significantly after the algorithm's learning phase (typically 2–4 weeks). We set realistic expectations in month one — early results are proof of concept, not the final performance level. By month two, campaigns are usually running at full efficiency.
Meta's targeting lets us reach people by location (suburb or postcode level), age, homeownership signals, and interests related to home improvement and renovation. For most trades businesses, we target 30–65 year olds within your service area radius. We also build custom audiences from your existing customer list and website visitors to retarget warm leads.
Google Ads captures demand — people actively searching 'electrician Auckland' right now. Meta Ads creates demand — reaching homeowners in your area before they've started searching. Google Ads generates faster results; Meta Ads builds awareness and retargeting audiences over time. The most effective approach uses both, with Meta feeding warm audiences back into Google campaigns.
$1,000/month in ad spend can work well for a trades business in a defined service area. In a smaller NZ city or specific suburbs, $1,000 generates strong reach. In central Auckland you may need $1,500–$2,000+ to compete. We give you a realistic forecast for your area before you commit any budget.
Yes, in the right context. Meta Ads (Facebook and Instagram) work best for trades businesses when used for awareness and retargeting — reaching homeowners in your service area before they've started actively searching. They're not as high-intent as Google Ads, but they're powerful for staying front of mind and generating quote requests from warm audiences.
Yes, in the right context. Meta Ads work well for professional services when used for retargeting (reaching people who've visited your website), LinkedIn-style awareness campaigns, and promoting specific content like guides or events. For direct lead generation, Google Ads typically performs better for professional services — but Meta can play a useful supporting role.
Yes, in the right context. Meta Ads (Facebook and Instagram) work particularly well for brand awareness, retargeting website visitors, and promoting seasonal offers. For lead generation, Google Ads typically has higher intent — but Meta Ads are valuable for staying top-of-mind in your service area. We recommend combining both for best results.
Industries we work with
Ready to get started?
We take on a limited number of new clients each month. If you're a trades business or professional services firm ready to grow, we'd like to hear from you.