About us
Two founders, deep expertise, and a deliberate decision to stay specialist — because we'd rather do excellent work for the right clients than average work for everyone.
Why we started Jelly Digital
Most digital agencies are generalists. They'll take on the florist, the law firm, the online retailer, and the tradie — and produce mediocre results for all of them because they don't know any market deeply enough.
Rob and Rhys started Jelly Digital to do the opposite. We focused on trades businesses and professional services firms — and went deep on both. That means when we build a website for an electrician or an accountant, we already understand their customers, their search behaviour, their competitive landscape, and what makes someone pick up the phone.
We're based in Auckland, we work across New Zealand, and we're deliberately staying small so we can stay good.
Our team
We’re a four cylinder, diesel fuelled team of two. Working unreasonable hours for reasonable people. We pride ourselves on helping Kiwi businesses by exceeding expectations on a regular basis.
Rhys leads web design and branding. He has a sharp eye for what makes a business look credible and trustworthy — and a strong opinion that most tradie websites look like they were built in 2009. He's here to fix that.
Rob leads strategy, SEO, and Google Ads. He's obsessed with how small businesses win online — and has spent the last several years figuring out what actually moves the needle for trades and professional services firms in the New Zealand market.
How we work
Specialist, not generalist
We work with trades businesses and professional services firms. That's it. Deep knowledge of two markets beats shallow knowledge of twenty.
Results over optics
We don't dress up vanity metrics as wins. Every service we offer has a clear line back to leads, enquiries, or revenue for your business.
Plain English
No jargon, no fluff. We explain what we're doing and why, and we give you straight answers about what's working and what isn't.
Auckland-based, NZ-focused
We're local. We know the NZ market, we know Auckland suburbs, and we're available when you need us — not in a different timezone.
Trusted across New Zealand
FAQs
Got questions? We've answered the most common ones here.
All clients on ongoing retainers receive a monthly report covering the metrics that matter for their specific services — lead volume, cost per lead, keyword rankings, organic traffic, or ad performance depending on the scope. We focus on business outcomes (enquiries, leads, revenue) not vanity metrics (impressions, followers).
Two things. First, we specialise in two specific client types — trades businesses and professional services firms — which means we understand your industry, your clients, and what converts, rather than treating every business the same. Second, we're a small team which means you deal directly with the people doing the work, not account managers passing messages. You get senior-level thinking without the agency overhead.
Yes. The majority of our work is done remotely so we can work with businesses anywhere in New Zealand. We have clients in Wellington, Christchurch, Hamilton, and regional areas. If you're in Auckland, we're happy to meet in person — for everyone else, video calls work just as well.
Yes. All projects and retainers are covered by a straightforward service agreement that protects both parties. We don't lock clients into long-term contracts for ongoing services — retainers run month-to-month with 30 days' notice to cancel. We'd rather earn your business every month than hold you to a term.
Yes. Most of our clients are on ongoing retainers that include a mix of services — SEO, Google Ads management, content updates, or a combination. Monthly retainers start from $600 + GST/month depending on the scope. One-off projects (websites, branding) are also available.
The easiest way is to fill in our contact form or give us a call. We'll book a free 30-minute strategy call to understand your business, your goals, and what you're currently doing online. From there we'll put together a clear proposal — no vague scope, no surprise fees.
Yes. Jelly Digital was built to serve both trades businesses and professional services firms. We keep these client tracks separate — different strategies, different content, different tone — but the expertise, tools, and quality of work are consistent across both. This also means we can support referral relationships between trades clients and professional services clients (a builder and their accountant, for example).
We primarily work with two types of clients: trades businesses (electricians, plumbers, builders, landscapers, and other trades) and professional services firms (accountants, HR consultants, lawyers, and IT providers). We have deep experience in both niches and understand what converts in each industry.
We're based in Auckland, New Zealand, and work with clients across Auckland and throughout New Zealand. Most of our work is done remotely, so location is rarely a barrier.
Jelly Digital is an Auckland-based digital marketing agency specialising in trades businesses and professional services firms. We design and build websites, run Google Ads and Meta Ads campaigns, manage SEO, and create branding — everything a growing business needs to win more clients online.
Ready to get started?
We take on a limited number of new clients each month. If you're a trades business or professional services firm ready to grow, we'd like to hear from you.