Marketing that builds your client pipeline

Lead generation ads (with an in-app form so customers don't have to leave Facebook) work well for quote requests. Video ads showing completed jobs or on-site work build trust quickly. Retargeting ads — shown to people who've already visited your website — convert at a much higher rate than cold audiences. We match the ad format to the goal and the audience.

Most clients start seeing enquiries within the first 1–2 weeks, but the cost per lead drops significantly after the algorithm's learning phase (typically 2–4 weeks). We set realistic expectations in month one — early results are proof of concept, not the final performance level. By month two, campaigns are usually running at full efficiency.

Meta's targeting lets us reach people by location (suburb or postcode level), age, homeownership signals, and interests related to home improvement and renovation. For most trades businesses, we target 30–65 year olds within your service area radius. We also build custom audiences from your existing customer list and website visitors to retarget warm leads.

Google Ads captures demand — people actively searching 'electrician Auckland' right now. Meta Ads creates demand — reaching homeowners in your area before they've started searching. Google Ads generates faster results; Meta Ads builds awareness and retargeting audiences over time. The most effective approach uses both, with Meta feeding warm audiences back into Google campaigns.

$1,000/month in ad spend can work well for a trades business in a defined service area. In a smaller NZ city or specific suburbs, $1,000 generates strong reach. In central Auckland you may need $1,500–$2,000+ to compete. We give you a realistic forecast for your area before you commit any budget.

Yes, in the right context. Meta Ads (Facebook and Instagram) work best for trades businesses when used for awareness and retargeting — reaching homeowners in your service area before they've started actively searching. They're not as high-intent as Google Ads, but they're powerful for staying front of mind and generating quote requests from warm audiences.

Yes. We can integrate with most job management and booking platforms used by NZ trades businesses, including ServiceM8, Tradify, and standard calendar booking tools. We discuss your workflow during the brief and build the integration in from the start — not as an afterthought.

The question isn't whether your current site is working — it's how much it's costing you in missed leads. If your site loads slowly, isn't mobile-optimised, or doesn't clearly communicate your services and service areas, customers are leaving and calling a competitor instead. A well-built trades website typically pays for itself within 3–6 months.

Yes, if it's built correctly. Our Webflow builds are technically optimised for SEO — fast load times, clean code, proper heading hierarchy, and strong mobile performance. We also structure content with local SEO in mind from day one, so the site is set up to rank from launch rather than needing retrofitting later.

If you need leads now, start with Google Ads — it generates results within days. SEO takes 3–6 months to build momentum but the leads are free once you're ranking. The ideal approach is to run Google Ads while building your organic presence, then gradually reduce ad spend as SEO kicks in. We can help you plan both.

Not necessarily. If your existing site is on a fast, crawlable platform we can optimise what's there. However, if it's on a slow WordPress setup or has significant technical issues, a rebuild on Webflow will produce better SEO outcomes faster. We give you an honest assessment upfront — we won't recommend a rebuild if it isn't needed.

Yes — arguably more so than for large businesses. Ranking at the top for 'electrician [your suburb]' means you're the first call for every homeowner searching that term. A single new client per month from organic search often pays for the entire SEO retainer. The main requirement is patience — meaningful results take 3–6 months.

The most common reasons: your Google Business Profile is unverified or incomplete, your website has thin or no location-specific content, and you have no backlinks from local NZ sources. In most cases, fixing your GBP alone produces visible improvements within 60 days. A proper audit will tell you exactly what's holding you back.

Quality SEO retainers in New Zealand range from $800–$3,000/month depending on competition, scope, and number of locations. Be cautious of agencies offering SEO under $500/month — at that price, you're typically getting automated reports with very little actual work. We're transparent about what's included and what you'll get for your spend.

SEO retainers for NZ trades businesses start from $495/month + GST with Jelly Digital. This includes technical audits, on-page optimisation, content, Google Business Profile management, and monthly reporting. The cost of not doing SEO is harder to measure — but it's every lead that went to a competitor ranking above you.

Results vary by trade, location, and budget — but as a benchmark, most of our trades clients see a cost per lead of $30–80 NZD within the first 60 days. Emergency services (plumbers, electricians) tend to see faster results due to high search intent. We set clear expectations before starting and show you the numbers every month.

Our Google Ads management starts from $495/month + GST. This covers campaign build, ongoing optimisation, monthly reporting, and regular communication. Ad spend is separate — you pay Google directly. We recommend a minimum of $1,000/month in ad spend to generate meaningful data and leads.

Yes. Google Ads works anywhere people are searching — and in smaller cities like Hamilton, Waikato, Whangarei, and regional NZ, cost per click is often lower than Auckland, meaning better returns on the same budget. We've run effective campaigns for trades businesses across New Zealand.

Yes — we never launch a campaign without conversion tracking confirmed. We set up Google Tag Manager and configure conversion actions (form submissions, phone calls) so we know exactly what's generating leads and what isn't. Running Google Ads without tracking is flying blind.

Most trades businesses that have tried Google Ads without success were running broad match keywords, sending traffic to their homepage, or had no conversion tracking set up. These three issues account for the majority of wasted ad spend. We fix all three before spending a dollar — and we show you exactly what we're doing and why.

Yes, always. Your Google Ads account is set up in your name and you have full access at all times. If you ever leave Jelly Digital, you take the account with you — including all historical data, campaign structure, and the learnings we've built. We don't hold accounts hostage.

Yes, in the right context. Meta Ads work well for professional services when used for retargeting (reaching people who've visited your website), LinkedIn-style awareness campaigns, and promoting specific content like guides or events. For direct lead generation, Google Ads typically performs better for professional services — but Meta can play a useful supporting role.

Yes. Google Ads can be highly effective for professional services firms, particularly for city-based searches like 'accountant Auckland' or 'employment lawyer Wellington'. We set up conversion tracking from day one so you can see cost per lead, not just clicks. We also run regular search term reviews to make sure your ads are attracting the right clients.

All clients on ongoing retainers receive a monthly report covering the metrics that matter for their specific services — lead volume, cost per lead, keyword rankings, organic traffic, or ad performance depending on the scope. We focus on business outcomes (enquiries, leads, revenue) not vanity metrics (impressions, followers).

Two things. First, we specialise in two specific client types — trades businesses and professional services firms — which means we understand your industry, your clients, and what converts, rather than treating every business the same. Second, we're a small team which means you deal directly with the people doing the work, not account managers passing messages. You get senior-level thinking without the agency overhead.

Yes. Google Business Profile optimisation is one of the highest-leverage things a local business can do. We handle setup, category selection, description optimisation, photo uploads, and a review generation process. For most local businesses, an optimised GBP listing will generate more enquiries per dollar spent than almost anything else.

Yes. The majority of our work is done remotely so we can work with businesses anywhere in New Zealand. We have clients in Wellington, Christchurch, Hamilton, and regional areas. If you're in Auckland, we're happy to meet in person — for everyone else, video calls work just as well.

Yes. All projects and retainers are covered by a straightforward service agreement that protects both parties. We don't lock clients into long-term contracts for ongoing services — retainers run month-to-month with 30 days' notice to cancel. We'd rather earn your business every month than hold you to a term.

Yes. Most of our clients are on ongoing retainers that include a mix of services — SEO, Google Ads management, content updates, or a combination. Monthly retainers start from $600 + GST/month depending on the scope. One-off projects (websites, branding) are also available.

The easiest way is to fill in our contact form or give us a call. We'll book a free 30-minute strategy call to understand your business, your goals, and what you're currently doing online. From there we'll put together a clear proposal — no vague scope, no surprise fees.

Yes. Jelly Digital was built to serve both trades businesses and professional services firms. We keep these client tracks separate — different strategies, different content, different tone — but the expertise, tools, and quality of work are consistent across both. This also means we can support referral relationships between trades clients and professional services clients (a builder and their accountant, for example).

Yes, in the right context. Meta Ads (Facebook and Instagram) work particularly well for brand awareness, retargeting website visitors, and promoting seasonal offers. For lead generation, Google Ads typically has higher intent — but Meta Ads are valuable for staying top-of-mind in your service area. We recommend combining both for best results.

Google Ads campaigns can start generating enquiries within days of launch. Most campaigns reach their optimal performance within 4–8 weeks as the algorithm learns which clicks convert best. We set up conversion tracking from day one so you can see exactly what your ad spend is producing.

For most NZ trades businesses and professional services firms, we recommend a minimum ad spend of $1,500–2,000/month to generate meaningful results. Below this threshold, campaigns often don't have enough data to optimise effectively. We'll recommend a budget based on your service area, competition level, and lead targets.

Yes. We offer monthly SEO retainers that include technical maintenance, content creation, link building, and regular reporting. SEO is not a one-time fix — ongoing work is what drives consistent improvement over time.

SEO (search engine optimisation) improves your organic (unpaid) rankings in Google over time. Google Ads puts you at the top of search results immediately but requires ongoing spend. The two work best together: ads for immediate lead flow, SEO for long-term compounding visibility. Most of our clients use both.

Most clients see meaningful improvements in Google Business Profile visibility within 2–3 months. Ranking improvements for competitive organic search terms typically take 6–12 months of consistent work. SEO is a compounding investment — the earlier you start, the sooner you benefit.

We primarily work with two types of clients: trades businesses (electricians, plumbers, builders, landscapers, and other trades) and professional services firms (accountants, HR consultants, lawyers, and IT providers). We have deep experience in both niches and understand what converts in each industry.

We're based in Auckland, New Zealand, and work with clients across Auckland and throughout New Zealand. Most of our work is done remotely, so location is rarely a barrier.

Jelly Digital is an Auckland-based digital marketing agency specialising in trades businesses and professional services firms. We design and build websites, run Google Ads and Meta Ads campaigns, manage SEO, and create branding — everything a growing business needs to win more clients online.