Marketing that builds your client pipeline

Yes, in the right context. Meta Ads work well for professional services when used for retargeting (reaching people who've visited your website), LinkedIn-style awareness campaigns, and promoting specific content like guides or events. For direct lead generation, Google Ads typically performs better for professional services — but Meta can play a useful supporting role.

Yes. Google Ads can be highly effective for professional services firms, particularly for city-based searches like 'accountant Auckland' or 'employment lawyer Wellington'. We set up conversion tracking from day one so you can see cost per lead, not just clicks. We also run regular search term reviews to make sure your ads are attracting the right clients.

All clients on ongoing retainers receive a monthly report covering the metrics that matter for their specific services — lead volume, cost per lead, keyword rankings, organic traffic, or ad performance depending on the scope. We focus on business outcomes (enquiries, leads, revenue) not vanity metrics (impressions, followers).

Two things. First, we specialise in two specific client types — trades businesses and professional services firms — which means we understand your industry, your clients, and what converts, rather than treating every business the same. Second, we're a small team which means you deal directly with the people doing the work, not account managers passing messages. You get senior-level thinking without the agency overhead.

Yes. Google Business Profile optimisation is one of the highest-leverage things a local business can do. We handle setup, category selection, description optimisation, photo uploads, and a review generation process. For most local businesses, an optimised GBP listing will generate more enquiries per dollar spent than almost anything else.

Yes. The majority of our work is done remotely so we can work with businesses anywhere in New Zealand. We have clients in Wellington, Christchurch, Hamilton, and regional areas. If you're in Auckland, we're happy to meet in person — for everyone else, video calls work just as well.

Yes. All projects and retainers are covered by a straightforward service agreement that protects both parties. We don't lock clients into long-term contracts for ongoing services — retainers run month-to-month with 30 days' notice to cancel. We'd rather earn your business every month than hold you to a term.

Yes. Most of our clients are on ongoing retainers that include a mix of services — SEO, Google Ads management, content updates, or a combination. Monthly retainers start from $600 + GST/month depending on the scope. One-off projects (websites, branding) are also available.

The easiest way is to fill in our contact form or give us a call. We'll book a free 30-minute strategy call to understand your business, your goals, and what you're currently doing online. From there we'll put together a clear proposal — no vague scope, no surprise fees.

Yes. Jelly Digital was built to serve both trades businesses and professional services firms. We keep these client tracks separate — different strategies, different content, different tone — but the expertise, tools, and quality of work are consistent across both. This also means we can support referral relationships between trades clients and professional services clients (a builder and their accountant, for example).

Yes, in the right context. Meta Ads (Facebook and Instagram) work particularly well for brand awareness, retargeting website visitors, and promoting seasonal offers. For lead generation, Google Ads typically has higher intent — but Meta Ads are valuable for staying top-of-mind in your service area. We recommend combining both for best results.

Google Ads campaigns can start generating enquiries within days of launch. Most campaigns reach their optimal performance within 4–8 weeks as the algorithm learns which clicks convert best. We set up conversion tracking from day one so you can see exactly what your ad spend is producing.

For most NZ trades businesses and professional services firms, we recommend a minimum ad spend of $1,500–2,000/month to generate meaningful results. Below this threshold, campaigns often don't have enough data to optimise effectively. We'll recommend a budget based on your service area, competition level, and lead targets.

Yes. We offer monthly SEO retainers that include technical maintenance, content creation, link building, and regular reporting. SEO is not a one-time fix — ongoing work is what drives consistent improvement over time.

SEO (search engine optimisation) improves your organic (unpaid) rankings in Google over time. Google Ads puts you at the top of search results immediately but requires ongoing spend. The two work best together: ads for immediate lead flow, SEO for long-term compounding visibility. Most of our clients use both.

Most clients see meaningful improvements in Google Business Profile visibility within 2–3 months. Ranking improvements for competitive organic search terms typically take 6–12 months of consistent work. SEO is a compounding investment — the earlier you start, the sooner you benefit.

We primarily work with two types of clients: trades businesses (electricians, plumbers, builders, landscapers, and other trades) and professional services firms (accountants, HR consultants, lawyers, and IT providers). We have deep experience in both niches and understand what converts in each industry.

We're based in Auckland, New Zealand, and work with clients across Auckland and throughout New Zealand. Most of our work is done remotely, so location is rarely a barrier.

Jelly Digital is an Auckland-based digital marketing agency specialising in trades businesses and professional services firms. We design and build websites, run Google Ads and Meta Ads campaigns, manage SEO, and create branding — everything a growing business needs to win more clients online.