What content services include
Most professional services websites read like capability statements. They list services, credentials, and team bios — but don't actually communicate why a client should choose you over the next firm.
SEO-optimised blog and thought leadership articles
Service page content structured for search and conversion
Consistent expert tone across all content

How content creation works
Research-first. Expert-led. Structured for your clients to find.
Briefing
We interview your team to understand your services, expertise, and the clients you most want to attract.
Research
We map keyword opportunities for your field and review your competitors' content to find the gaps you can own.
Writing
We write your content and send it for review. Everything is plain English — approachable expertise, not jargon.
Revisions & delivery
One round of revisions included. Final content is delivered ready to go live on your site.

Why content matters for professional services
Your expertise is your product. Content is how you demonstrate it to clients who haven't met you yet.
Written with your expertise in mind
We interview your team, understand your work, and write content that authentically reflects your depth of knowledge.
SEO-structured
Every piece is structured to rank for the terms your prospective clients search for when looking for firms like yours.
Tone that builds trust
Professional, plain, and authoritative. We write content that sounds like a credible expert — not a corporate brochure.
Explore other services for Professional Firms

Websites
Web design for professional services

Website Design
Professional services website design

Landing Pages
Landing page design
What customers say about us
Don't just take our word for it, hear from real customers across New Zealand.
FAQs
Got questions? We've answered the most common ones here.
It depends on the platform and the state of the site. We build on Webflow, so if your existing site is on WordPress, Wix, or Squarespace, any meaningful SEO or design improvements usually make more sense as a rebuild. If you're already on Webflow, we can often work with your existing site. We'll give you an honest assessment on the strategy call — we won't recommend a rebuild if it's not needed.
All clients on ongoing retainers receive a monthly report covering the metrics that matter for their specific services — lead volume, cost per lead, keyword rankings, organic traffic, or ad performance depending on the scope. We focus on business outcomes (enquiries, leads, revenue) not vanity metrics (impressions, followers).
Two things. First, we specialise in two specific client types — trades businesses and professional services firms — which means we understand your industry, your clients, and what converts, rather than treating every business the same. Second, we're a small team which means you deal directly with the people doing the work, not account managers passing messages. You get senior-level thinking without the agency overhead.
Yes. The majority of our work is done remotely so we can work with businesses anywhere in New Zealand. We have clients in Wellington, Christchurch, Hamilton, and regional areas. If you're in Auckland, we're happy to meet in person — for everyone else, video calls work just as well.
We do a structured handover that includes a training session so you're confident managing content yourself. After launch, your site is covered by a 30-day bug fix period at no charge. Ongoing support, hosting management, and content updates are available on a monthly retainer.
Yes. All projects and retainers are covered by a straightforward service agreement that protects both parties. We don't lock clients into long-term contracts for ongoing services — retainers run month-to-month with 30 days' notice to cancel. We'd rather earn your business every month than hold you to a term.
Yes. Most of our clients are on ongoing retainers that include a mix of services — SEO, Google Ads management, content updates, or a combination. Monthly retainers start from $600 + GST/month depending on the scope. One-off projects (websites, branding) are also available.
The easiest way is to fill in our contact form or give us a call. We'll book a free 30-minute strategy call to understand your business, your goals, and what you're currently doing online. From there we'll put together a clear proposal — no vague scope, no surprise fees.
Yes. Jelly Digital was built to serve both trades businesses and professional services firms. We keep these client tracks separate — different strategies, different content, different tone — but the expertise, tools, and quality of work are consistent across both. This also means we can support referral relationships between trades clients and professional services clients (a builder and their accountant, for example).
Yes, always. More than half of all website visitors arrive on a mobile device, and Google uses mobile performance as a ranking signal. Every site we build is designed and tested for mobile first, then desktop.
Yes. We build all sites with a Webflow editor setup so you can update text, images, blog posts, and team members without any technical knowledge. We include a handover training session with every website project.
We build on Webflow. It gives us the design flexibility to create fully custom, fast-loading websites without the bloat of WordPress plugins. Webflow sites are easy to update yourself once launched — we provide a handover session so you're confident managing your own content.
Website pricing varies based on the size and complexity of your project. A standard trades business website starts from around $3,000 + GST. Larger sites with custom functionality, CMS collections, or dual-niche builds are priced on enquiry. We offer tiered packages to suit different budgets and growth stages — get in touch for a no-obligation quote.
Most website projects are completed within 4–6 weeks from brief sign-off to launch. The timeline depends on how quickly we receive your content, imagery, and feedback at each review stage. We'll give you a clear project timeline before we start.
We primarily work with two types of clients: trades businesses (electricians, plumbers, builders, landscapers, and other trades) and professional services firms (accountants, HR consultants, lawyers, and IT providers). We have deep experience in both niches and understand what converts in each industry.
We're based in Auckland, New Zealand, and work with clients across Auckland and throughout New Zealand. Most of our work is done remotely, so location is rarely a barrier.
Jelly Digital is an Auckland-based digital marketing agency specialising in trades businesses and professional services firms. We design and build websites, run Google Ads and Meta Ads campaigns, manage SEO, and create branding — everything a growing business needs to win more clients online.
Industries we work with
Ready to get started?
We take on a limited number of new clients each month. If you're a trades business or professional services firm ready to grow, we'd like to hear from you.



