A brand that reflects where your firm is now

Firms evolve. Specialisations sharpen. Client bases shift. If your brand no longer reflects the firm you've become, it's time to update it. Jelly Digital helps Auckland professional services firms rebrand strategically — without losing the trust you've built.

Rebranding for professional services firms — Jelly Digital

Business rebrand pricing & packages

Comprehensive rebrand packages for businesses ready for their next chapter. See what's included at every level before you commit.

Brand Refresh
Modernise your look without losing what makes you, you
$995
or from $85/mo
  • Logo refinement (2 concepts, 2 revision rounds)
  • Updated colour palette
  • Updated typography
  • Refreshed brand guidelines
  • Social media profile assets
  • All source files delivered
  • 2-week turnaround
Rebrand Pro
A fresh identity that repositions your business
$1,995
or from $165/mo
  • Brand audit & competitor review
  • New logo design (4 concepts, 3 revision rounds)
  • Full colour palette & typography
  • Comprehensive brand guidelines
  • Business card & letterhead design
  • Social media templates
  • Transition strategy & rollout plan
  • 3-week turnaround
Rebrand Complete
A complete transformation — new brand, new story, new era
$3,950
or from $330/mo
  • Everything in Rebrand Pro
  • In-depth brand strategy & positioning
  • Messaging framework & tone of voice
  • Extended collateral suite
  • Vehicle wrap / signage design
  • Website design direction
  • Managed brand rollout
  • Priority support
  • 4-week turnaround
What's included

What a rebrand covers

For professional services firms, a rebrand is rarely trivial. Your clients have chosen you based on trust, and any change to your brand signals something about your firm. A well-managed rebrand communicates growth and maturity. A poorly managed one creates confusion.

Brand audit of current identity and market position

Rebrand strategy with rationale for all changes

Updated logo and full brand identity

Client communication guidance and rollout checklist

Rebranding for NZ professional services — Jelly Digital Auckland
How it works

How a rebrand works

Four stages from audit to final delivery.

1

Brand audit

We review your current identity, how it's being used, and the gap between where your brand is and where your firm actually is.

2

Strategy

We define what's changing and why. What do we keep? What do we change? How do we communicate the change to clients?

3

Design

We develop the updated identity guided by the strategy — evolution, not revolution.

4

Delivery & rollout

Full file delivery, updated brand guidelines, and a rollout plan for transitioning across all touchpoints.

Rebranding for professional services firms — Jelly Digital

When a professional services firm needs a rebrand

Rebrands are rarely about design. They're about communicating a real change in your firm's position, scope, or focus.

Reflect real change

We help firms articulate what's changed — new specialisation, new market, new name, or new ownership — and build an identity that communicates it.

Protect what you’ve built

A good rebrand keeps the equity your firm has accumulated — the recognition, the trust — while evolving what no longer serves you.

Client communication included

We help you think through how to communicate the rebrand to existing clients so the change strengthens relationships rather than unsettles them.

Related services

Explore other services for Professional Firms

Marketing collateral for professional services firms — Jelly Digital
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Collateral

Professional services collateral

Branding for professional services firms — Jelly Digital
Branding

Branding

Branding for professional services

New brand identity for professional services firms — Jelly Digital
Branding

New Brand

Brand identity for professional services

What customers say about us

Don't just take our word for it, hear from real customers across New Zealand.

Bloody good to work with. Sorted us out with a pricing plan and website that shows what we're about. Easy to work with and we're already seeing more jobs.
Shaun Brannigan — Marmoset Electrical
Owner / Operator
Jelly Digital built our new website from scratch and sorted out our Google Ads. We went from barely getting any online enquiries to booking out two weeks in advance. The website looks professional and the phone actually rings now. Highly recommend to any sparky looking to grow.
Mike Henare — North Shore Electrical
Owner
Jelly set up our Google Ads and SEO and within the first month we had more enquiries than we could handle. Had to turn the ads off briefly while we caught up. Good problem to have. They also gave us really clear reporting so we always knew what we were getting for our money.
Craig Olsen — Olsen Landscaping
Owner
Awesome to work with, really happy with the website Jelly Digital set up for us. Looks great and got us online looking professional. They took care of everything. Highly recommend them, made the whole process super easy.
Steve Clarke — S J Clarke Construction
Owner / Operator
Jelly have literally doubled our business. We're getting at least 8 new leads a week off the website alone — and with their Google Ads and SEO on top, the phone doesn't stop. They rebuilt our brand and website from the ground up and the difference has been night and day. Couldn't recommend them more.
James — Tree Rangers
Owner
Our old website was embarrassing — we were doing great work but the site didn't reflect it. Jelly did a full rebrand and new website. Now when we send prospects to the site they actually call us back. The branding work in particular was brilliant — very professional.
Sarah Tuitama — Tuitama Building
Managing Director

FAQs

Got questions? We've answered the most common ones here.

How much does branding cost?

Our branding packages start from $1,500 + GST for a focused logo and visual identity package. Full brand identity including guidelines, collateral templates, and vehicle/work wear mockups is priced from $3,500 + GST. We'll scope the right package based on where you are in your business and what you actually need.

How do you report on results?

All clients on ongoing retainers receive a monthly report covering the metrics that matter for their specific services — lead volume, cost per lead, keyword rankings, organic traffic, or ad performance depending on the scope. We focus on business outcomes (enquiries, leads, revenue) not vanity metrics (impressions, followers).

What makes Jelly Digital different from other agencies?

Two things. First, we specialise in two specific client types — trades businesses and professional services firms — which means we understand your industry, your clients, and what converts, rather than treating every business the same. Second, we're a small team which means you deal directly with the people doing the work, not account managers passing messages. You get senior-level thinking without the agency overhead.

Do you work outside Auckland?

Yes. The majority of our work is done remotely so we can work with businesses anywhere in New Zealand. We have clients in Wellington, Christchurch, Hamilton, and regional areas. If you're in Auckland, we're happy to meet in person — for everyone else, video calls work just as well.

Do you sign contracts?

Yes. All projects and retainers are covered by a straightforward service agreement that protects both parties. We don't lock clients into long-term contracts for ongoing services — retainers run month-to-month with 30 days' notice to cancel. We'd rather earn your business every month than hold you to a term.

Do you offer ongoing monthly support?

Yes. Most of our clients are on ongoing retainers that include a mix of services — SEO, Google Ads management, content updates, or a combination. Monthly retainers start from $600 + GST/month depending on the scope. One-off projects (websites, branding) are also available.

How do I get started with Jelly Digital?

The easiest way is to fill in our contact form or give us a call. We'll book a free 30-minute strategy call to understand your business, your goals, and what you're currently doing online. From there we'll put together a clear proposal — no vague scope, no surprise fees.

Do you handle both trades and professional services clients?

Yes. Jelly Digital was built to serve both trades businesses and professional services firms. We keep these client tracks separate — different strategies, different content, different tone — but the expertise, tools, and quality of work are consistent across both. This also means we can support referral relationships between trades clients and professional services clients (a builder and their accountant, for example).

Do I need a full rebrand or just a refresh?

If your current brand is recognisable and trusted but feels dated, a brand refresh is usually the right call. We modernise the logo, update the colour palette, and create a consistent visual system without losing brand equity you've built. If your brand no longer reflects what your business does or who you serve, a full rebrand is worth the investment.

What's included in a branding package?

Our branding packages include logo design (primary, alternate, and icon versions), colour palette, typography selection, and a brand guidelines document. Depending on the package tier, we can also include business card design, vehicle wrap concepts, work wear mockups, and social media templates. Everything a tradie or professional services firm needs to show up consistently.

Who does Jelly Digital work with?

We primarily work with two types of clients: trades businesses (electricians, plumbers, builders, landscapers, and other trades) and professional services firms (accountants, HR consultants, lawyers, and IT providers). We have deep experience in both niches and understand what converts in each industry.

Where is Jelly Digital based?

We're based in Auckland, New Zealand, and work with clients across Auckland and throughout New Zealand. Most of our work is done remotely, so location is rarely a barrier.

What does Jelly Digital do?

Jelly Digital is an Auckland-based digital marketing agency specialising in trades businesses and professional services firms. We design and build websites, run Google Ads and Meta Ads campaigns, manage SEO, and create branding — everything a growing business needs to win more clients online.

Ready to get started?

We take on a limited number of new clients each month. If you're a trades business or professional services firm ready to grow, we'd like to hear from you.