Brand identity & logo design pricing for businesses
Professional branding packages at prices most agencies keep behind a discovery call. Invest in a brand that positions you as the authority in your market.
- Logo design (3 concepts, 2 revision rounds)
- Colour palette
- Typography selection
- Basic brand guidelines document
- Business card design
- Social media profile assets
- All source files delivered
- 2-week turnaround
- Everything in Brand Essentials
- Brand strategy & positioning workshop
- 5 logo concepts, 3 revision rounds
- Comprehensive brand guidelines
- Letterhead & email signature design
- Social media templates (6 templates)
- Presentation template
- 3-week turnaround
- Everything in Brand Professional
- In-depth brand strategy & research
- Messaging framework & tone of voice
- Brand story & narrative
- Extended collateral suite
- Vehicle wrap / signage design
- Brand launch strategy
- Priority support
- 4-week turnaround
What’s included in a new brand
A professional services brand is not just a logo. It's a complete identity system that works consistently across your website, your proposals, your office, and every digital channel where clients encounter your firm.
Colour palette and typography for professional use
Brand guidelines document
All file formats — SVG, PNG, PDF, and print-ready

How a new brand project works
From discovery to final delivery.
Discovery
Brand strategy session covering your market position, ideal clients, and what makes your firm distinct.
Concept
We develop 2–3 logo concepts with strategic rationale. You choose a direction.
Refinement
We refine based on your feedback. One round of revisions included.
Delivery
Final logo in all variants and formats, plus brand guidelines.

What makes a strong professional services brand
Professional services brands need to be credible, approachable, and instantly clear about who they serve and what they do.
Credibility by design
We design identities that look trustworthy and competent at a glance — the visual equivalent of a firm handshake and a well-pressed suit.
Clear positioning built in
Your brand should communicate your specialisation. We make sure your visual identity reflects who you serve and how you're different.
Works everywhere your clients see you
From your website to your email signature to your pitch deck — your brand will be consistent and professional at every touchpoint.
Explore other services for Professional Firms

Rebrand
Professional services rebrand

Collateral
Professional services collateral

Branding
Branding for professional services
What customers say about us
Don't just take our word for it, hear from real customers across New Zealand.
FAQs
Got questions? We've answered the most common ones here.
Our branding packages start from $1,500 + GST for a focused logo and visual identity package. Full brand identity including guidelines, collateral templates, and vehicle/work wear mockups is priced from $3,500 + GST. We'll scope the right package based on where you are in your business and what you actually need.
All clients on ongoing retainers receive a monthly report covering the metrics that matter for their specific services — lead volume, cost per lead, keyword rankings, organic traffic, or ad performance depending on the scope. We focus on business outcomes (enquiries, leads, revenue) not vanity metrics (impressions, followers).
Two things. First, we specialise in two specific client types — trades businesses and professional services firms — which means we understand your industry, your clients, and what converts, rather than treating every business the same. Second, we're a small team which means you deal directly with the people doing the work, not account managers passing messages. You get senior-level thinking without the agency overhead.
Yes. The majority of our work is done remotely so we can work with businesses anywhere in New Zealand. We have clients in Wellington, Christchurch, Hamilton, and regional areas. If you're in Auckland, we're happy to meet in person — for everyone else, video calls work just as well.
Yes. All projects and retainers are covered by a straightforward service agreement that protects both parties. We don't lock clients into long-term contracts for ongoing services — retainers run month-to-month with 30 days' notice to cancel. We'd rather earn your business every month than hold you to a term.
Yes. Most of our clients are on ongoing retainers that include a mix of services — SEO, Google Ads management, content updates, or a combination. Monthly retainers start from $600 + GST/month depending on the scope. One-off projects (websites, branding) are also available.
The easiest way is to fill in our contact form or give us a call. We'll book a free 30-minute strategy call to understand your business, your goals, and what you're currently doing online. From there we'll put together a clear proposal — no vague scope, no surprise fees.
Yes. Jelly Digital was built to serve both trades businesses and professional services firms. We keep these client tracks separate — different strategies, different content, different tone — but the expertise, tools, and quality of work are consistent across both. This also means we can support referral relationships between trades clients and professional services clients (a builder and their accountant, for example).
If your current brand is recognisable and trusted but feels dated, a brand refresh is usually the right call. We modernise the logo, update the colour palette, and create a consistent visual system without losing brand equity you've built. If your brand no longer reflects what your business does or who you serve, a full rebrand is worth the investment.
Our branding packages include logo design (primary, alternate, and icon versions), colour palette, typography selection, and a brand guidelines document. Depending on the package tier, we can also include business card design, vehicle wrap concepts, work wear mockups, and social media templates. Everything a tradie or professional services firm needs to show up consistently.
We primarily work with two types of clients: trades businesses (electricians, plumbers, builders, landscapers, and other trades) and professional services firms (accountants, HR consultants, lawyers, and IT providers). We have deep experience in both niches and understand what converts in each industry.
We're based in Auckland, New Zealand, and work with clients across Auckland and throughout New Zealand. Most of our work is done remotely, so location is rarely a barrier.
Jelly Digital is an Auckland-based digital marketing agency specialising in trades businesses and professional services firms. We design and build websites, run Google Ads and Meta Ads campaigns, manage SEO, and create branding — everything a growing business needs to win more clients online.
Industries we work with
Ready to get started?
We take on a limited number of new clients each month. If you're a trades business or professional services firm ready to grow, we'd like to hear from you.



