Be found when clients are looking for a firm like yours

When a business is searching for an accountant, lawyer, or IT provider in Auckland, Google is where they start. Jelly Digital runs Google Ads campaigns built specifically for professional services firms.

Google Ads for professional services firms — Jelly Digital

Google Ads management pricing for businesses

Clear Google Ads management pricing with every inclusion listed. Know exactly what you're investing before you spend a dollar on ads.

Google Ads Starter
Start generating quality leads from Google search from day one
$495/mo
$495/mo + ad spend
  • Campaign setup & structure
  • Keyword research & targeting
  • Ad copywriting (up to 3 ad groups)
  • Landing page recommendations
  • Conversion tracking setup
  • Monthly reporting
  • Up to $2,000 ad spend managed
  • 3-month minimum commitment
Google Ads Growth
Scale your lead generation with advanced targeting and optimisation
$895/mo
$895/mo + ad spend
  • Everything in Ads Starter
  • Multiple campaign types (Search, Display, Performance Max)
  • A/B ad testing
  • Audience & remarketing setup
  • Bid strategy optimisation
  • Fortnightly reporting & strategy calls
  • Up to $5,000 ad spend managed
  • 3-month minimum commitment
Google Ads Scale
Full-scale Google Ads management for businesses ready to accelerate growth
$1,495/mo
$1,495/mo + ad spend
  • Everything in Ads Growth
  • Full-funnel campaign strategy
  • Advanced attribution modelling
  • Custom reporting dashboard
  • Shopping & YouTube campaigns
  • Weekly optimisation & strategy calls
  • Up to $15,000+ ad spend managed
  • Dedicated account manager
  • 3-month minimum commitment
What's included

What Google Ads management includes

When a business is looking for an accountant, law firm, or IT managed services provider, they go straight to Google. Being visible in that moment — with the right message — is the foundation of a strong paid client acquisition strategy.

Keyword strategy focused on high-intent commercial searches

Ad copy that builds trust and communicates credibility

Conversion tracking from click to contact

Monthly plain-language reporting and strategy reviews

Google Ads for NZ professional services — Jelly Digital Auckland
How it works

How Google Ads management works

Four stages from audit to ongoing optimisation.

1

Audit & strategy

We review your current setup and build a campaign strategy around your services, location, and target client profile.

2

Build & launch

We set up campaigns, write ads, configure extensions, and implement conversion tracking before going live.

3

Optimise

We monitor performance and optimise weekly — cutting spend on underperformers and scaling what's generating qualified enquiries.

4

Monthly review

Plain-language monthly report with keyword performance, enquiry volume, and recommendations for the next month.

Google Ads for professional services firms — Jelly Digital

Why professional services firms choose Jelly for Google Ads

We understand how professional services clients search, evaluate, and decide. We build campaigns around that journey.

High-intent keyword targeting

We target searches that indicate someone is actively evaluating providers — not just browsing. Your budget goes toward prospects ready to engage.

Credibility-first ad copy

Ad copy for professional services must build trust in seconds. We write ads that communicate your credentials and position before the click.

Full campaign transparency

You'll see exactly where every dollar goes. Monthly reporting in plain language with clear recommendations.

What customers say about us

Don't just take our word for it, hear from real customers across New Zealand.

Our old website was embarrassing — we were doing great work but the site didn't reflect it. Jelly did a full rebrand and new website. Now when we send prospects to the site they actually call us back. The branding work in particular was brilliant — very professional.
Sarah Tuitama — Tuitama Building
Managing Director
Bloody good to work with. Sorted us out with a pricing plan and website that shows what we're about. Easy to work with and we're already seeing more jobs.
Shaun Brannigan — Marmoset Electrical
Owner / Operator
Awesome to work with, really happy with the website Jelly Digital set up for us. Looks great and got us online looking professional. They took care of everything. Highly recommend them, made the whole process super easy.
Steve Clarke — S J Clarke Construction
Owner / Operator
I was sceptical about spending money on a website but Jelly convinced me it was worth it. Within three months we were ranking on Google for plumbing jobs in Papakura and getting leads we weren't getting before. The team made the whole thing easy — no jargon, just results.
Dave Parata — Parata Plumbing
Director
Jelly have literally doubled our business. We're getting at least 8 new leads a week off the website alone — and with their Google Ads and SEO on top, the phone doesn't stop. They rebuilt our brand and website from the ground up and the difference has been night and day. Couldn't recommend them more.
James — Tree Rangers
Owner
Jelly Digital built our new website from scratch and sorted out our Google Ads. We went from barely getting any online enquiries to booking out two weeks in advance. The website looks professional and the phone actually rings now. Highly recommend to any sparky looking to grow.
Mike Henare — North Shore Electrical
Owner

FAQs

Got questions? We've answered the most common ones here.

What's the difference between Meta Ads and Google Ads for tradies?

Google Ads captures demand — people actively searching 'electrician Auckland' right now. Meta Ads creates demand — reaching homeowners in your area before they've started searching. Google Ads generates faster results; Meta Ads builds awareness and retargeting audiences over time. The most effective approach uses both, with Meta feeding warm audiences back into Google campaigns.

Should I do SEO or Google Ads first?

If you need leads now, start with Google Ads — it generates results within days. SEO takes 3–6 months to build momentum but the leads are free once you're ranking. The ideal approach is to run Google Ads while building your organic presence, then gradually reduce ad spend as SEO kicks in. We can help you plan both.

What results can I expect from Google Ads as a trades business?

Results vary by trade, location, and budget — but as a benchmark, most of our trades clients see a cost per lead of $30–80 NZD within the first 60 days. Emergency services (plumbers, electricians) tend to see faster results due to high search intent. We set clear expectations before starting and show you the numbers every month.

How much does Google Ads management cost?

Our Google Ads management starts from $495/month + GST. This covers campaign build, ongoing optimisation, monthly reporting, and regular communication. Ad spend is separate — you pay Google directly. We recommend a minimum of $1,000/month in ad spend to generate meaningful data and leads.

Can Google Ads work in smaller NZ cities and regional areas?

Yes. Google Ads works anywhere people are searching — and in smaller cities like Hamilton, Waikato, Whangarei, and regional NZ, cost per click is often lower than Auckland, meaning better returns on the same budget. We've run effective campaigns for trades businesses across New Zealand.

Do you need conversion tracking set up before running Google Ads?

Yes — we never launch a campaign without conversion tracking confirmed. We set up Google Tag Manager and configure conversion actions (form submissions, phone calls) so we know exactly what's generating leads and what isn't. Running Google Ads without tracking is flying blind.

What if I've tried Google Ads before and it didn't work?

Most trades businesses that have tried Google Ads without success were running broad match keywords, sending traffic to their homepage, or had no conversion tracking set up. These three issues account for the majority of wasted ad spend. We fix all three before spending a dollar — and we show you exactly what we're doing and why.

Do I own my Google Ads account?

Yes, always. Your Google Ads account is set up in your name and you have full access at all times. If you ever leave Jelly Digital, you take the account with you — including all historical data, campaign structure, and the learnings we've built. We don't hold accounts hostage.

Do you manage Google Ads for professional services?

Yes. Google Ads can be highly effective for professional services firms, particularly for city-based searches like 'accountant Auckland' or 'employment lawyer Wellington'. We set up conversion tracking from day one so you can see cost per lead, not just clicks. We also run regular search term reviews to make sure your ads are attracting the right clients.

How quickly will Google Ads generate leads?

Google Ads campaigns can start generating enquiries within days of launch. Most campaigns reach their optimal performance within 4–8 weeks as the algorithm learns which clicks convert best. We set up conversion tracking from day one so you can see exactly what your ad spend is producing.

How much should I spend on Google Ads?

For most NZ trades businesses and professional services firms, we recommend a minimum ad spend of $1,500–2,000/month to generate meaningful results. Below this threshold, campaigns often don't have enough data to optimise effectively. We'll recommend a budget based on your service area, competition level, and lead targets.

Ready to get started?

We take on a limited number of new clients each month. If you're a trades business or professional services firm ready to grow, we'd like to hear from you.