Trusted by 50+ NZ Trades Businesses

Words that win work

Your website copy is either working for you or against you. Jelly Digital writes clear, persuasive content for trades businesses — pages that speak directly to your ideal customers and tell them exactly what to do next.

Content marketing for NZ trade businesses — Jelly Digital
What's included

What content services include

Most trades websites are full of generic copy that could apply to any business in any city. "We provide quality service." "We’re passionate about what we do." Customers scroll straight past it.

Service page copy for all hub and spoke pages

SEO-optimised blog content

Conversion-focused hero and CTA copy

Content marketing work sample — Jelly Digital
How it works

How content creation works

Research-first. Written for your customers. Structured for search.

1

Briefing

We get to know your business, customers, and the jobs you most want to win. This informs every page we write.

2

Research

We review your competitors and keyword data to understand what your customers are searching for and how to position you ahead of them.

3

First draft

We write your content and send it for review. Everything is in plain language — easy to read on screen and written to convert.

4

Revisions & delivery

One round of revisions included. Final content is delivered ready to go live on your site.

Why choose Jelly Digital for content marketing — specialist trades marketing agency Auckland
WHY Jelly Digital

Why great copy matters for tradies

Bad copy is invisible. Good copy makes customers feel like you already understand their problem before they've even spoken to you.

Written for your customer

Content that speaks directly to the homeowner, property manager, or business owner you want to attract. No jargon. No generic filler.

SEO-ready structure

Every page is structured to rank. Question-format headings, keyword-informed content, and clean hierarchy that search engines reward.

Tone that matches your brand

Whether you're a one-man operation or a team of 20, we write copy that sounds like you — just sharper and more persuasive.

Related services

Other services for tradies

Explore other services we provide across New Zealand.

Landing page design for NZ trade businesses — Jelly Digital

Landing Pages

Conversion-focused landing pages built for paid campaigns. Stripped back, fast-loading, and designed around a single action — so your ad spend turns into booked jobs, not just clicks.

Website design for NZ trade businesses — Jelly Digital

Website Design

A fast, sharp Webflow website built to turn visitors into quote requests. Every page is designed around how your customers search and what makes them pick up the phone — not just how it looks.

What our customers say

Trusted across New Zealand

Don't just take our word for it, hear from real customers across Auckland.

I was sceptical about spending money on a website but Jelly convinced me it was worth it. Within three months we were ranking on Google for plumbing jobs in Papakura and getting leads we weren't getting before. The team made the whole thing easy — no jargon, just results.
Dave Parata — Parata Plumbing
Director
Best investment we've made in the business. Jelly built our website, got us ranking in Google, and set up our Facebook ads. We now get consistent work from the website every week. The team are easy to deal with and they actually understand trades businesses.
Rangi Ngata — Ngata Painters
Owner
Awesome to work with, really happy with the website Jelly Digital set up for us. Looks great and got us online looking professional. They took care of everything. Highly recommend them, made the whole process super easy.
Steve Clarke — S J Clarke Construction
Owner / Operator
Jelly Digital built our new website from scratch and sorted out our Google Ads. We went from barely getting any online enquiries to booking out two weeks in advance. The website looks professional and the phone actually rings now. Highly recommend to any sparky looking to grow.
Mike Henare — North Shore Electrical
Owner
Bloody good to work with. Sorted us out with a pricing plan and website that shows what we're about. Easy to work with and we're already seeing more jobs.
Shaun Brannigan — Marmoset Electrical
Owner / Operator
Jelly have literally doubled our business. We're getting at least 8 new leads a week off the website alone — and with their Google Ads and SEO on top, the phone doesn't stop. They rebuilt our brand and website from the ground up and the difference has been night and day. Couldn't recommend them more.
James — Tree Rangers
Owner

FAQs

Got questions? We've answered the most common ones here.

Will you work with my existing website or do I need a rebuild?

It depends on the platform and the state of the site. We build on Webflow, so if your existing site is on WordPress, Wix, or Squarespace, any meaningful SEO or design improvements usually make more sense as a rebuild. If you're already on Webflow, we can often work with your existing site. We'll give you an honest assessment on the strategy call — we won't recommend a rebuild if it's not needed.

How do you report on results?

All clients on ongoing retainers receive a monthly report covering the metrics that matter for their specific services — lead volume, cost per lead, keyword rankings, organic traffic, or ad performance depending on the scope. We focus on business outcomes (enquiries, leads, revenue) not vanity metrics (impressions, followers).

What makes Jelly Digital different from other agencies?

Two things. First, we specialise in two specific client types — trades businesses and professional services firms — which means we understand your industry, your clients, and what converts, rather than treating every business the same. Second, we're a small team which means you deal directly with the people doing the work, not account managers passing messages. You get senior-level thinking without the agency overhead.

Do you work outside Auckland?

Yes. The majority of our work is done remotely so we can work with businesses anywhere in New Zealand. We have clients in Wellington, Christchurch, Hamilton, and regional areas. If you're in Auckland, we're happy to meet in person — for everyone else, video calls work just as well.

What happens after my website launches?

We do a structured handover that includes a training session so you're confident managing content yourself. After launch, your site is covered by a 30-day bug fix period at no charge. Ongoing support, hosting management, and content updates are available on a monthly retainer.

Do you sign contracts?

Yes. All projects and retainers are covered by a straightforward service agreement that protects both parties. We don't lock clients into long-term contracts for ongoing services — retainers run month-to-month with 30 days' notice to cancel. We'd rather earn your business every month than hold you to a term.

Do you offer ongoing monthly support?

Yes. Most of our clients are on ongoing retainers that include a mix of services — SEO, Google Ads management, content updates, or a combination. Monthly retainers start from $600 + GST/month depending on the scope. One-off projects (websites, branding) are also available.

How do I get started with Jelly Digital?

The easiest way is to fill in our contact form or give us a call. We'll book a free 30-minute strategy call to understand your business, your goals, and what you're currently doing online. From there we'll put together a clear proposal — no vague scope, no surprise fees.

Do you handle both trades and professional services clients?

Yes. Jelly Digital was built to serve both trades businesses and professional services firms. We keep these client tracks separate — different strategies, different content, different tone — but the expertise, tools, and quality of work are consistent across both. This also means we can support referral relationships between trades clients and professional services clients (a builder and their accountant, for example).

Do you build mobile-first websites?

Yes, always. More than half of all website visitors arrive on a mobile device, and Google uses mobile performance as a ranking signal. Every site we build is designed and tested for mobile first, then desktop.

Can I update my website myself after launch?

Yes. We build all sites with a Webflow editor setup so you can update text, images, blog posts, and team members without any technical knowledge. We include a handover training session with every website project.

What platform do you build websites on?

We build on Webflow. It gives us the design flexibility to create fully custom, fast-loading websites without the bloat of WordPress plugins. Webflow sites are easy to update yourself once launched — we provide a handover session so you're confident managing your own content.

How much does a website cost?

Website pricing varies based on the size and complexity of your project. A standard trades business website starts from around $3,000 + GST. Larger sites with custom functionality, CMS collections, or dual-niche builds are priced on enquiry. We offer tiered packages to suit different budgets and growth stages — get in touch for a no-obligation quote.

How long does a website build take?

Most website projects are completed within 4–6 weeks from brief sign-off to launch. The timeline depends on how quickly we receive your content, imagery, and feedback at each review stage. We'll give you a clear project timeline before we start.

Who does Jelly Digital work with?

We primarily work with two types of clients: trades businesses (electricians, plumbers, builders, landscapers, and other trades) and professional services firms (accountants, HR consultants, lawyers, and IT providers). We have deep experience in both niches and understand what converts in each industry.

Where is Jelly Digital based?

We're based in Auckland, New Zealand, and work with clients across Auckland and throughout New Zealand. Most of our work is done remotely, so location is rarely a barrier.

What does Jelly Digital do?

Jelly Digital is an Auckland-based digital marketing agency specialising in trades businesses and professional services firms. We design and build websites, run Google Ads and Meta Ads campaigns, manage SEO, and create branding — everything a growing business needs to win more clients online.

Servicing

Industries we work with

Learn how we drive success for tradies in your industry with our expert website & marketing solutions.

Ready to get started?

We take on a limited number of new clients each month. If you're a trades business or professional services firm ready to grow, we'd like to hear from you.