Words that win work
Your website copy is either working for you or against you. Jelly Digital writes clear, persuasive content for trades businesses — pages that speak directly to your ideal customers and tell them exactly what to do next.
What content services include
Most trades websites are full of generic copy that could apply to any business in any city. "We provide quality service." "We’re passionate about what we do." Customers scroll straight past it.
SEO-optimised blog content
Conversion-focused hero and CTA copy
How content creation works
Research-first. Written for your customers. Structured for search.
Briefing
We get to know your business, customers, and the jobs you most want to win. This informs every page we write.
Research
We review your competitors and keyword data to understand what your customers are searching for and how to position you ahead of them.
First draft
We write your content and send it for review. Everything is in plain language — easy to read on screen and written to convert.
Revisions & delivery
One round of revisions included. Final content is delivered ready to go live on your site.
Why great copy matters for tradies
Bad copy is invisible. Good copy makes customers feel like you already understand their problem before they've even spoken to you.
Written for your customer
Content that speaks directly to the homeowner, property manager, or business owner you want to attract. No jargon. No generic filler.
SEO-ready structure
Every page is structured to rank. Question-format headings, keyword-informed content, and clean hierarchy that search engines reward.
Tone that matches your brand
Whether you're a one-man operation or a team of 20, we write copy that sounds like you — just sharper and more persuasive.
Other services for tradies
Explore other services we provide across New Zealand.
Trusted across New Zealand
Don't just take our word for it, hear from real customers across Auckland.
FAQs
Got questions? We've answered the most common ones here.
Industries we work with
Learn how we drive success for tradies in your industry with our expert website & marketing solutions.
Ready to get started?
We take on a limited number of new clients each month. If you're a trades business or professional services firm ready to grow, we'd like to hear from you.