What a landing page includes
A landing page is a dedicated page built for one purpose: converting paid traffic. Unlike your main website, a landing page removes every distraction and guides the visitor toward a single action — calling you, filling in a form, or booking a quote.
Mobile-optimised, above-the-fold CTA
Trust signals and social proof built in

How landing page design works
Strategy-first, then design, build, and launch.
Campaign brief
We review your ad campaign, target audience, and conversion goal before touching a single layout decision.
Design & copy
We design the page and write the copy to match your campaign. You'll see a design prototype before we build.
Build & QA
We build the page in Webflow, connect your form and tracking, and do a full QA pass before going live.
Launch & optimise
We launch alongside your campaign and monitor performance. Iteration is included in ongoing packages.

Why landing pages matter for paid campaigns
Sending paid traffic to your homepage is one of the most common mistakes in digital marketing. A dedicated landing page changes everything.
Matched to your campaign
Every landing page is designed to match your ad copy and deliver exactly what the visitor was promised when they clicked — that consistency drives conversions.
Stripped for focus
No distracting navigation, no exit points. One message, one CTA. That's how high-converting landing pages are built.
A/B testing ready
We build pages that can be tested and iterated. As data comes in, we optimise for your best-converting version.
Other services for tradies
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Trusted across New Zealand
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FAQs
Got questions? We've answered the most common ones here.
A focused landing page is typically a smaller investment than a full website because it is a single page. Jelly Digital builds conversion-focused landing pages as standalone projects or as part of a Google Ads or campaign package. We scope it to the campaign so the page pays for itself in leads, and we quote it up front.
A good landing page loads fast, leads with one clear headline and offer, builds quick trust with reviews and credentials, and makes the next step obvious with a single strong call to action. It removes navigation and distractions so the only choice is to enquire. For trades, a click-to-call button and a short quote form usually convert best.
Yes, if you want your budget to work. Google rewards ads that send people to a relevant, fast, focused page, so a good landing page improves both your conversion rate and your ad quality score, which lowers what you pay per click. Sending Google Ads traffic to a generic homepage is one of the fastest ways to waste spend.
Often yes, especially if you run ads. Sending paid traffic to your homepage gives people too many ways to wander off. A dedicated landing page matched to the ad keeps the message tight and the call to action front and centre, which lifts conversions and lowers your cost per lead. The two work together, they are not a replacement for each other.
A website tells your whole story across many pages; a landing page drives one action on a single page. Your website builds trust and ranks in search over time. A landing page is purpose-built for a campaign, with no distractions and one clear next step, which is why it converts paid traffic far better than sending people to your homepage.
A landing page is a single focused page built to turn a visitor into an enquiry. Unlike a full website with menus and lots of options, a landing page has one job: get the visitor to call, book or fill in a form. For trades, that usually means one service, one clear offer, and one strong call to action.
Industries we work with
Learn how we drive success for tradies in your industry with our expert website & marketing solutions.
Ready to get started?
We take on a limited number of new clients each month. If you're a trades business or professional services firm ready to grow, we'd like to hear from you.

















