Trusted by 50+ NZ trades businesses

Website design & digital marketing for pool builders

Turn dream pools into booked jobs. Jelly Digital builds websites and runs Google Ads, SEO, and Meta for NZ pool building and installation businesses.

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New leads per week for trades clients

50+

NZ trades businesses grown

2×

Average business growth reported

Google rankings achieved for clients

What we do

Everything your pool building business needs to grow online

Three pillars. One agency. We handle your website, marketing, and branding — so you can focus on the build.

Female tradie in a hi-vis vest sitting in her work ute, smiling while using a tablet.

Websites

Websites, content, and landing pages built to turn visitors into leads. We design fast, mobile-first Webflow sites that look great and convert.

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Builder in an orange hi-vis jacket and white hard hat taking a phone call on a construction site.

Marketing

SEO, Google Ads, and Meta Ads that fill your calendar with quality jobs. We run the full marketing picture so you can stay on the tools.

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White tradie work ute with custom blue graphic decals on the side panel.

Branding

Logos, brand identity, and collateral for trades businesses that want to stand apart. We build brands that work on utes, workwear, and websites.

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Website design for pool builders — Jelly Digital Auckland

Websites

Pool builder websites that inspire and convert

We build visually compelling websites for NZ pool builders that showcase your completed installations, explain your process and materials, and make it easy for serious homeowners to request a design consultation or quote.

Stunning project gallery — completed pools as your best sales tool

Process and timeline explained to set clear expectations

Consultation and design brief request forms built in

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Marketing

Google Ads & SEO for NZ pool builders

Google Ads target homeowners actively researching pool installation. Meta Ads with aspirational pool photography drive strong awareness and generate enquiries from homeowners in the planning phase. SEO builds your long-term organic presence.

Google Ads targeting pool installation and design enquiry searches

Meta Ads with aspirational pool photography — high engagement and ROI

SEO building your organic presence for pool builder searches in your region

Digital marketing for pool builders — Google Ads, SEO and Meta Ads

branding

Premium branding for pool builders

A premium brand identity positions your pool building business at the top end of the market — attracting the high-value installations and complementary landscaping projects you want more of.

Premium logo & brand identity that reflects the quality of your installations

Consistent look across website, vehicles, and sales presentations

Brand positioning that attracts high-value residential pool projects

What our customers say

Trusted across New Zealand

Jelly have literally doubled our business. We're getting at least 8 new leads a week off the website alone — and with their Google Ads and SEO on top, the phone doesn't stop. They rebuilt our brand and website from the ground up and the difference has been night and day. Couldn't recommend them more.

James

Wellington

Bloody good to work with. Sorted us out with a pricing plan and website that shows what we're about. Easy to work with and we're already seeing more jobs.

Shaun Brannigan

Wellington

Awesome to work with, really happy with the website Jelly Digital set up for us. Looks great and got us online looking professional. They took care of everything. Highly recommend them, made the whole process super easy.

Steve Clarke

Wellington

Best investment we've made in the business. Jelly built our website, got us ranking in Google, and set up our Facebook ads. We now get consistent work from the website every week. The team are easy to deal with and they actually understand trades businesses.

Rangi Ngata

Manukau, Auckland

Jelly set up our Google Ads and SEO and within the first month we had more enquiries than we could handle. Had to turn the ads off briefly while we caught up. Good problem to have. They also gave us really clear reporting so we always knew what we were getting for our money.

Craig Olsen

East Auckland

Our old website was embarrassing — we were doing great work but the site didn't reflect it. Jelly did a full rebrand and new website. Now when we send prospects to the site they actually call us back. The branding work in particular was brilliant — very professional.

Sarah Tuitama

West Auckland

FAQs

Got questions? We've answered the most common ones here.

How do you market pool builders in NZ?

Pool builders have high project values and a long consideration cycle, so we build a mix of high-intent Google Ads (targeting terms like 'pool builder Auckland'), locally-optimised SEO for suburb and region searches, and a website built to show off finished projects. For most clients the best pipeline comes from local SEO plus a small ongoing Google Ads budget — enough to stay visible to ready-to-buy homeowners without burning budget on tyre-kickers.

Do you build websites for pool builders?

Yes. We build pool builder websites on Webflow that showcase your completed projects, explain your build and consent process, and make it easy for homeowners to request a quote. Expect fast load times, mobile-optimised photo galleries, clear service areas, structured data for local SEO, and a simple enquiry form connected to your CRM. Websites for pool builders typically start from $4,500 + GST depending on scope.

Can you help a pool building business rank on Google?

Yes. Pool buyers actively search Google before enquiring, so a well-structured SEO programme can be one of the best investments a pool builder makes. We target suburb and region-level keywords, build out service and location pages, and run an ongoing content programme that answers the questions homeowners ask before buying. Most clients start seeing meaningful movement in rankings and enquiries within 3–6 months.

Ready to get started?

Book a free consultation with New Zealand's most trusted team.