Trusted by 50+ NZ Trades Businesses

It’s time for a brand that reflects where you’re going

Your business has evolved. Your brand should too. Jelly Digital helps established trades businesses and professional firms refresh their identity without losing the equity they've already built.

Rebranding for NZ trade businesses — Jelly Digital

Rebrand pricing & packages for tradies

Ready for a fresh look? Straightforward rebrand pricing so you know exactly what you're getting before you commit.

Brand Refresh
Modernise your look without losing what makes you, you
$995
or from $85/mo
  • Logo refinement (2 concepts, 2 revision rounds)
  • Updated colour palette
  • Updated typography
  • Refreshed brand guidelines
  • Social media profile assets
  • All source files delivered
  • 2-week turnaround
Rebrand Pro
A fresh identity that repositions your business
$1,995
or from $165/mo
  • Brand audit & competitor review
  • New logo design (4 concepts, 3 revision rounds)
  • Full colour palette & typography
  • Comprehensive brand guidelines
  • Business card & letterhead design
  • Social media templates
  • Transition strategy & rollout plan
  • 3-week turnaround
Rebrand Complete
A complete transformation — new brand, new story, new era
$3,950
or from $330/mo
  • Everything in Rebrand Pro
  • In-depth brand strategy & positioning
  • Messaging framework & tone of voice
  • Extended collateral suite
  • Vehicle wrap / signage design
  • Website design direction
  • Managed brand rollout
  • Priority support
  • 4-week turnaround
What's included

What a rebrand covers

Most rebrand projects are triggered by real business events: you've grown, you've restructured, you've repositioned into a new market, or your current brand simply doesn't reflect the quality of your work anymore.

Brand audit of current identity and usage

Strategy and rationale for changes

Updated logo and full brand identity

Rebranding work sample — Jelly Digital
How it works

How a rebrand works

Four stages from audit to final delivery.

1

Brand audit

We review your current brand, how it's being used across touchpoints, and what's working versus what needs to change.

2

Strategy

We define the scope of the rebrand and the rationale. What are we keeping? What are we changing? What are we saying to the market?

3

Design

We develop the updated identity with the strategy as our guide — evolution, not erasure.

4

Handover

Full file delivery, updated brand guidelines, and a rollout checklist for transitioning across all your touchpoints.

Why choose Jelly Digital for rebranding — specialist trades marketing agency Auckland
WHY Jelly Digital

When it’s time for a rebrand

A rebrand isn't a change for the sake of change. It's a strategic move that reflects real growth or real change in your business.

Evolve, don’t erase

A great rebrand keeps the equity you've built — the recognition, the trust — while updating what's no longer working.

Clarity on what’s changing and why

We help you articulate the reason for the change and communicate it confidently to your existing and new customers.

Rollout guidance included

We advise on transitioning your brand across your website, vehicles, signage, and social channels without confusion.

Related services

Other services for tradies

Explore other services we provide across New Zealand.

Marketing collateral for NZ trade businesses — Jelly Digital

Collateral

Business cards, quote documents, email signatures, vehicle signage — every branded touchpoint designed to match. Delivered print-ready so there's no back-and-forth with your printer.

New brand identity for NZ trade businesses — Jelly Digital

New Brand

Everything you need to launch looking the part — logo, colour palette, typography, and brand guidelines. One project, complete brand identity, delivered ready to use.

What our customers say

Trusted across New Zealand

Don't just take our word for it, hear from real customers across Auckland.

Jelly have literally doubled our business. We're getting at least 8 new leads a week off the website alone — and with their Google Ads and SEO on top, the phone doesn't stop. They rebuilt our brand and website from the ground up and the difference has been night and day. Couldn't recommend them more.
James — Tree Rangers
Owner
Best investment we've made in the business. Jelly built our website, got us ranking in Google, and set up our Facebook ads. We now get consistent work from the website every week. The team are easy to deal with and they actually understand trades businesses.
Rangi Ngata — Ngata Painters
Owner
Our old website was embarrassing — we were doing great work but the site didn't reflect it. Jelly did a full rebrand and new website. Now when we send prospects to the site they actually call us back. The branding work in particular was brilliant — very professional.
Sarah Tuitama — Tuitama Building
Managing Director
Bloody good to work with. Sorted us out with a pricing plan and website that shows what we're about. Easy to work with and we're already seeing more jobs.
Shaun Brannigan — Marmoset Electrical
Owner / Operator
I was sceptical about spending money on a website but Jelly convinced me it was worth it. Within three months we were ranking on Google for plumbing jobs in Papakura and getting leads we weren't getting before. The team made the whole thing easy — no jargon, just results.
Dave Parata — Parata Plumbing
Director
Jelly Digital built our new website from scratch and sorted out our Google Ads. We went from barely getting any online enquiries to booking out two weeks in advance. The website looks professional and the phone actually rings now. Highly recommend to any sparky looking to grow.
Mike Henare — North Shore Electrical
Owner

FAQs

Got questions? We've answered the most common ones here.

How much does branding cost?

Our branding packages start from $1,500 + GST for a focused logo and visual identity package. Full brand identity including guidelines, collateral templates, and vehicle/work wear mockups is priced from $3,500 + GST. We'll scope the right package based on where you are in your business and what you actually need.

How do you report on results?

All clients on ongoing retainers receive a monthly report covering the metrics that matter for their specific services — lead volume, cost per lead, keyword rankings, organic traffic, or ad performance depending on the scope. We focus on business outcomes (enquiries, leads, revenue) not vanity metrics (impressions, followers).

What makes Jelly Digital different from other agencies?

Two things. First, we specialise in two specific client types — trades businesses and professional services firms — which means we understand your industry, your clients, and what converts, rather than treating every business the same. Second, we're a small team which means you deal directly with the people doing the work, not account managers passing messages. You get senior-level thinking without the agency overhead.

Do you work outside Auckland?

Yes. The majority of our work is done remotely so we can work with businesses anywhere in New Zealand. We have clients in Wellington, Christchurch, Hamilton, and regional areas. If you're in Auckland, we're happy to meet in person — for everyone else, video calls work just as well.

Do you sign contracts?

Yes. All projects and retainers are covered by a straightforward service agreement that protects both parties. We don't lock clients into long-term contracts for ongoing services — retainers run month-to-month with 30 days' notice to cancel. We'd rather earn your business every month than hold you to a term.

Do you offer ongoing monthly support?

Yes. Most of our clients are on ongoing retainers that include a mix of services — SEO, Google Ads management, content updates, or a combination. Monthly retainers start from $600 + GST/month depending on the scope. One-off projects (websites, branding) are also available.

How do I get started with Jelly Digital?

The easiest way is to fill in our contact form or give us a call. We'll book a free 30-minute strategy call to understand your business, your goals, and what you're currently doing online. From there we'll put together a clear proposal — no vague scope, no surprise fees.

Do you handle both trades and professional services clients?

Yes. Jelly Digital was built to serve both trades businesses and professional services firms. We keep these client tracks separate — different strategies, different content, different tone — but the expertise, tools, and quality of work are consistent across both. This also means we can support referral relationships between trades clients and professional services clients (a builder and their accountant, for example).

Do I need a full rebrand or just a refresh?

If your current brand is recognisable and trusted but feels dated, a brand refresh is usually the right call. We modernise the logo, update the colour palette, and create a consistent visual system without losing brand equity you've built. If your brand no longer reflects what your business does or who you serve, a full rebrand is worth the investment.

What's included in a branding package?

Our branding packages include logo design (primary, alternate, and icon versions), colour palette, typography selection, and a brand guidelines document. Depending on the package tier, we can also include business card design, vehicle wrap concepts, work wear mockups, and social media templates. Everything a tradie or professional services firm needs to show up consistently.

Who does Jelly Digital work with?

We primarily work with two types of clients: trades businesses (electricians, plumbers, builders, landscapers, and other trades) and professional services firms (accountants, HR consultants, lawyers, and IT providers). We have deep experience in both niches and understand what converts in each industry.

Where is Jelly Digital based?

We're based in Auckland, New Zealand, and work with clients across Auckland and throughout New Zealand. Most of our work is done remotely, so location is rarely a barrier.

What does Jelly Digital do?

Jelly Digital is an Auckland-based digital marketing agency specialising in trades businesses and professional services firms. We design and build websites, run Google Ads and Meta Ads campaigns, manage SEO, and create branding — everything a growing business needs to win more clients online.

Servicing

Industries we work with

Learn how we drive success for tradies in your industry with our expert website & marketing solutions.

Ready to get started?

We take on a limited number of new clients each month. If you're a trades business or professional services firm ready to grow, we'd like to hear from you.