It’s time for a brand that reflects where you’re going
Your business has evolved. Your brand should too. Jelly Digital helps established trades businesses and professional firms refresh their identity without losing the equity they've already built.
Rebrand pricing & packages for tradies
Ready for a fresh look? Straightforward rebrand pricing so you know exactly what you're getting before you commit.
- Logo refinement (2 concepts, 2 revision rounds)
- Updated colour palette
- Updated typography
- Refreshed brand guidelines
- Social media profile assets
- All source files delivered
- 2-week turnaround
- Brand audit & competitor review
- New logo design (4 concepts, 3 revision rounds)
- Full colour palette & typography
- Comprehensive brand guidelines
- Business card & letterhead design
- Social media templates
- Transition strategy & rollout plan
- 3-week turnaround
- Everything in Rebrand Pro
- In-depth brand strategy & positioning
- Messaging framework & tone of voice
- Extended collateral suite
- Vehicle wrap / signage design
- Website design direction
- Managed brand rollout
- Priority support
- 4-week turnaround
What a rebrand covers
Most rebrand projects are triggered by real business events: you've grown, you've restructured, you've repositioned into a new market, or your current brand simply doesn't reflect the quality of your work anymore.
Strategy and rationale for changes
Updated logo and full brand identity
How a rebrand works
Four stages from audit to final delivery.
Brand audit
We review your current brand, how it's being used across touchpoints, and what's working versus what needs to change.
Strategy
We define the scope of the rebrand and the rationale. What are we keeping? What are we changing? What are we saying to the market?
Design
We develop the updated identity with the strategy as our guide — evolution, not erasure.
Handover
Full file delivery, updated brand guidelines, and a rollout checklist for transitioning across all your touchpoints.
When it’s time for a rebrand
A rebrand isn't a change for the sake of change. It's a strategic move that reflects real growth or real change in your business.
Evolve, don’t erase
A great rebrand keeps the equity you've built — the recognition, the trust — while updating what's no longer working.
Clarity on what’s changing and why
We help you articulate the reason for the change and communicate it confidently to your existing and new customers.
Rollout guidance included
We advise on transitioning your brand across your website, vehicles, signage, and social channels without confusion.
Other services for tradies
Explore other services we provide across New Zealand.
Trusted across New Zealand
Don't just take our word for it, hear from real customers across Auckland.
FAQs
Got questions? We've answered the most common ones here.
Absolutely. Many rebrands keep a recognisable colour, shape or name and rebuild around it, so loyal customers still know you at a glance. The first step is always an audit of what is working and worth keeping. From there we evolve the brand rather than erase it, unless you want a complete fresh start.
A brand refresh tidies and modernises your existing identity, the same business looking sharper, while a full rebrand rebuilds the identity from strategy up. A refresh suits a brand that is fundamentally fine but dated. A full rebrand suits a business that has outgrown its look or is changing direction. We recommend the right level after looking at your current brand.
Not if it is done properly. A considered rebrand carries forward the equity you have built, your name, your reputation and the cues customers recognise, while refreshing what looks tired. We start every rebrand by auditing what is working before we change anything, so you keep your hard-won recognition and only lose what is holding you back.
Rebranding is updating the look, feel and identity of an established business, the logo, colours, typography and how you present everywhere, to better reflect who you are now. A good rebrand keeps the recognition you have earned while modernising the parts that are holding you back. It is evolution, not starting from scratch.
Rebrand when your brand no longer matches the business you have become, when it looks dated next to competitors, when you are changing direction or services, or when an inconsistent look is costing you trust. If customers do not recognise you across your ute, website and signage, that is a sign too. The goal is to evolve, not to change for the sake of it.
A rebrand for a trades business typically ranges from around $995 for a brand refresh to about $3,950 for a complete rebrand with full guidelines and collateral. The right level depends on how much of your current brand you want to keep. Jelly Digital quotes rebrands up front after an audit, so there are no surprises.
Industries we work with
Learn how we drive success for tradies in your industry with our expert website & marketing solutions.
Ready to get started?
We take on a limited number of new clients each month. If you're a trades business or professional services firm ready to grow, we'd like to hear from you.