Trusted by 50+ NZ Trades Businesses

It’s time for a brand that reflects where you’re going

Your business has evolved. Your brand should too. Jelly Digital helps established trades businesses and professional firms refresh their identity without losing the equity they've already built.

Rebranding for NZ trade businesses — Jelly Digital

Rebrand pricing & packages for tradies

Ready for a fresh look? Straightforward rebrand pricing so you know exactly what you're getting before you commit.

Brand Refresh
Modernise your look without losing what makes you, you
$995
or from $85/mo
  • Logo refinement (2 concepts, 2 revision rounds)
  • Updated colour palette
  • Updated typography
  • Refreshed brand guidelines
  • Social media profile assets
  • All source files delivered
  • 2-week turnaround
Rebrand Pro
A fresh identity that repositions your business
$1,995
or from $165/mo
  • Brand audit & competitor review
  • New logo design (4 concepts, 3 revision rounds)
  • Full colour palette & typography
  • Comprehensive brand guidelines
  • Business card & letterhead design
  • Social media templates
  • Transition strategy & rollout plan
  • 3-week turnaround
Rebrand Complete
A complete transformation — new brand, new story, new era
$3,950
or from $330/mo
  • Everything in Rebrand Pro
  • In-depth brand strategy & positioning
  • Messaging framework & tone of voice
  • Extended collateral suite
  • Vehicle wrap / signage design
  • Website design direction
  • Managed brand rollout
  • Priority support
  • 4-week turnaround
What's included

What a rebrand covers

Most rebrand projects are triggered by real business events: you've grown, you've restructured, you've repositioned into a new market, or your current brand simply doesn't reflect the quality of your work anymore.

Brand audit of current identity and usage

Strategy and rationale for changes

Updated logo and full brand identity

Rebranding work sample — Jelly Digital
How it works

How a rebrand works

Four stages from audit to final delivery.

1

Brand audit

We review your current brand, how it's being used across touchpoints, and what's working versus what needs to change.

2

Strategy

We define the scope of the rebrand and the rationale. What are we keeping? What are we changing? What are we saying to the market?

3

Design

We develop the updated identity with the strategy as our guide — evolution, not erasure.

4

Handover

Full file delivery, updated brand guidelines, and a rollout checklist for transitioning across all your touchpoints.

Why choose Jelly Digital for rebranding — specialist trades marketing agency Auckland
WHY Jelly Digital

When it’s time for a rebrand

A rebrand isn't a change for the sake of change. It's a strategic move that reflects real growth or real change in your business.

Evolve, don’t erase

A great rebrand keeps the equity you've built — the recognition, the trust — while updating what's no longer working.

Clarity on what’s changing and why

We help you articulate the reason for the change and communicate it confidently to your existing and new customers.

Rollout guidance included

We advise on transitioning your brand across your website, vehicles, signage, and social channels without confusion.

What our customers say

Trusted across New Zealand

Don't just take our word for it, hear from real customers across Auckland.

Jelly Digital built our new website from scratch and sorted out our Google Ads. We went from barely getting any online enquiries to booking out two weeks in advance. The website looks professional and the phone actually rings now. Highly recommend to any sparky looking to grow.
Mike Henare — North Shore Electrical
Owner
Bloody good to work with. Sorted us out with a pricing plan and website that shows what we're about. Easy to work with and we're already seeing more jobs.
Shaun Brannigan — Marmoset Electrical
Owner / Operator
Jelly set up our Google Ads and SEO and within the first month we had more enquiries than we could handle. Had to turn the ads off briefly while we caught up. Good problem to have. They also gave us really clear reporting so we always knew what we were getting for our money.
Craig Olsen — Olsen Landscaping
Owner
I was sceptical about spending money on a website but Jelly convinced me it was worth it. Within three months we were ranking on Google for plumbing jobs in Papakura and getting leads we weren't getting before. The team made the whole thing easy — no jargon, just results.
Dave Parata — Parata Plumbing
Director
Jelly have literally doubled our business. We're getting at least 8 new leads a week off the website alone — and with their Google Ads and SEO on top, the phone doesn't stop. They rebuilt our brand and website from the ground up and the difference has been night and day. Couldn't recommend them more.
James — Tree Rangers
Owner
Our old website was embarrassing — we were doing great work but the site didn't reflect it. Jelly did a full rebrand and new website. Now when we send prospects to the site they actually call us back. The branding work in particular was brilliant — very professional.
Sarah Tuitama — Tuitama Building
Managing Director

FAQs

Got questions? We've answered the most common ones here.

Can you keep parts of my existing brand?

Absolutely. Many rebrands keep a recognisable colour, shape or name and rebuild around it, so loyal customers still know you at a glance. The first step is always an audit of what is working and worth keeping. From there we evolve the brand rather than erase it, unless you want a complete fresh start.

What is the difference between a brand refresh and a full rebrand?

A brand refresh tidies and modernises your existing identity, the same business looking sharper, while a full rebrand rebuilds the identity from strategy up. A refresh suits a brand that is fundamentally fine but dated. A full rebrand suits a business that has outgrown its look or is changing direction. We recommend the right level after looking at your current brand.

Will I lose recognition if I rebrand?

Not if it is done properly. A considered rebrand carries forward the equity you have built, your name, your reputation and the cues customers recognise, while refreshing what looks tired. We start every rebrand by auditing what is working before we change anything, so you keep your hard-won recognition and only lose what is holding you back.

What is rebranding?

Rebranding is updating the look, feel and identity of an established business, the logo, colours, typography and how you present everywhere, to better reflect who you are now. A good rebrand keeps the recognition you have earned while modernising the parts that are holding you back. It is evolution, not starting from scratch.

When should a business rebrand?

Rebrand when your brand no longer matches the business you have become, when it looks dated next to competitors, when you are changing direction or services, or when an inconsistent look is costing you trust. If customers do not recognise you across your ute, website and signage, that is a sign too. The goal is to evolve, not to change for the sake of it.

How much does a rebrand cost in NZ?

A rebrand for a trades business typically ranges from around $995 for a brand refresh to about $3,950 for a complete rebrand with full guidelines and collateral. The right level depends on how much of your current brand you want to keep. Jelly Digital quotes rebrands up front after an audit, so there are no surprises.

Servicing

Industries we work with

Learn how we drive success for tradies in your industry with our expert website & marketing solutions.

Ready to get started?

We take on a limited number of new clients each month. If you're a trades business or professional services firm ready to grow, we'd like to hear from you.