Trusted by 50+ NZ Trades Businesses

A brand built to last

Your brand is the first impression every potential customer gets. Jelly Digital creates complete brand identities for trades businesses — logos, colours, fonts, and guidelines that give you a consistent, professional look from day one.

New brand identity for NZ trade businesses — Jelly Digital

Brand identity & logo design pricing

Professional branding packages at prices most agencies keep behind a contact form. Your trade business deserves a brand that looks the part — at a price that makes sense.

Brand Essentials
Everything you need to launch your brand with confidence
$1,495
or from $125/mo
  • Logo design (3 concepts, 2 revision rounds)
  • Colour palette
  • Typography selection
  • Basic brand guidelines document
  • Business card design
  • Social media profile assets
  • All source files delivered
  • 2-week turnaround
Brand Professional
A brand identity that tells your story and sets you apart
$2,950
or from $245/mo
  • Everything in Brand Essentials
  • Brand strategy & positioning workshop
  • 5 logo concepts, 3 revision rounds
  • Comprehensive brand guidelines
  • Letterhead & email signature design
  • Social media templates (6 templates)
  • Presentation template
  • 3-week turnaround
Brand Premium
A premium brand built on strategy, designed to market
$4,950
or from $410/mo
  • Everything in Brand Professional
  • In-depth brand strategy & research
  • Messaging framework & tone of voice
  • Brand story & narrative
  • Extended collateral suite
  • Vehicle wrap / signage design
  • Brand launch strategy
  • Priority support
  • 4-week turnaround
What's included

What’s included in a new brand

A new brand project covers everything you need to look professional and consistent across every touchpoint — from your website to your ute to your uniform.

Logo design — primary, secondary, and stacked variants

Colour palette and typography selection

Brand guidelines document

New brand identity work sample — Jelly Digital
How it works

How a new brand project works

Four stages from discovery to final delivery.

1

Discovery

Brand strategy session covering your market position, target customers, and brand personality. This shapes every design decision.

2

Concept

We develop 2–3 logo concepts and present them with rationale. You choose a direction.

3

Refinement

We refine the chosen concept based on your feedback. One round of revisions included.

4

Delivery

Final logo in all variants and formats, plus your brand guidelines document.

Why choose Jelly Digital for new brand identity — specialist trades marketing agency Auckland
WHY Jelly Digital

What makes a Jelly Digital brand different

We don't start with aesthetics. We start with strategy — understanding your market, your customers, and what makes you different.

Strategy before design

Before we open a design tool, we understand your business, your customers, and your positioning. Good branding starts with good strategy.

Built for trades

We design brands that work on utes, safety wear, signage, and social media — not just on a laptop screen.

Delivered to industry standard

Full brand guidelines, all file formats, print-ready and web-ready assets included. No extras, no surprises.

Related services

Other services for tradies

Explore other services we provide across New Zealand.

Marketing collateral for NZ trade businesses — Jelly Digital

Collateral

Business cards, quote documents, email signatures, vehicle signage — every branded touchpoint designed to match. Delivered print-ready so there's no back-and-forth with your printer.

Rebranding for NZ trade businesses — Jelly Digital

Rebrand

Update your look without losing what's already working. We modernise your logo, tighten your colour palette, and refresh your guidelines — so you look current without starting from scratch.

What our customers say

Trusted across New Zealand

Don't just take our word for it, hear from real customers across Auckland.

I was sceptical about spending money on a website but Jelly convinced me it was worth it. Within three months we were ranking on Google for plumbing jobs in Papakura and getting leads we weren't getting before. The team made the whole thing easy — no jargon, just results.
Dave Parata — Parata Plumbing
Director
Best investment we've made in the business. Jelly built our website, got us ranking in Google, and set up our Facebook ads. We now get consistent work from the website every week. The team are easy to deal with and they actually understand trades businesses.
Rangi Ngata — Ngata Painters
Owner
Jelly have literally doubled our business. We're getting at least 8 new leads a week off the website alone — and with their Google Ads and SEO on top, the phone doesn't stop. They rebuilt our brand and website from the ground up and the difference has been night and day. Couldn't recommend them more.
James — Tree Rangers
Owner
Awesome to work with, really happy with the website Jelly Digital set up for us. Looks great and got us online looking professional. They took care of everything. Highly recommend them, made the whole process super easy.
Steve Clarke — S J Clarke Construction
Owner / Operator
Jelly Digital built our new website from scratch and sorted out our Google Ads. We went from barely getting any online enquiries to booking out two weeks in advance. The website looks professional and the phone actually rings now. Highly recommend to any sparky looking to grow.
Mike Henare — North Shore Electrical
Owner
Bloody good to work with. Sorted us out with a pricing plan and website that shows what we're about. Easy to work with and we're already seeing more jobs.
Shaun Brannigan — Marmoset Electrical
Owner / Operator

FAQs

Got questions? We've answered the most common ones here.

How much does branding cost?

Our branding packages start from $1,500 + GST for a focused logo and visual identity package. Full brand identity including guidelines, collateral templates, and vehicle/work wear mockups is priced from $3,500 + GST. We'll scope the right package based on where you are in your business and what you actually need.

How do you report on results?

All clients on ongoing retainers receive a monthly report covering the metrics that matter for their specific services — lead volume, cost per lead, keyword rankings, organic traffic, or ad performance depending on the scope. We focus on business outcomes (enquiries, leads, revenue) not vanity metrics (impressions, followers).

What makes Jelly Digital different from other agencies?

Two things. First, we specialise in two specific client types — trades businesses and professional services firms — which means we understand your industry, your clients, and what converts, rather than treating every business the same. Second, we're a small team which means you deal directly with the people doing the work, not account managers passing messages. You get senior-level thinking without the agency overhead.

Do you work outside Auckland?

Yes. The majority of our work is done remotely so we can work with businesses anywhere in New Zealand. We have clients in Wellington, Christchurch, Hamilton, and regional areas. If you're in Auckland, we're happy to meet in person — for everyone else, video calls work just as well.

Do you sign contracts?

Yes. All projects and retainers are covered by a straightforward service agreement that protects both parties. We don't lock clients into long-term contracts for ongoing services — retainers run month-to-month with 30 days' notice to cancel. We'd rather earn your business every month than hold you to a term.

Do you offer ongoing monthly support?

Yes. Most of our clients are on ongoing retainers that include a mix of services — SEO, Google Ads management, content updates, or a combination. Monthly retainers start from $600 + GST/month depending on the scope. One-off projects (websites, branding) are also available.

How do I get started with Jelly Digital?

The easiest way is to fill in our contact form or give us a call. We'll book a free 30-minute strategy call to understand your business, your goals, and what you're currently doing online. From there we'll put together a clear proposal — no vague scope, no surprise fees.

Do you handle both trades and professional services clients?

Yes. Jelly Digital was built to serve both trades businesses and professional services firms. We keep these client tracks separate — different strategies, different content, different tone — but the expertise, tools, and quality of work are consistent across both. This also means we can support referral relationships between trades clients and professional services clients (a builder and their accountant, for example).

Do I need a full rebrand or just a refresh?

If your current brand is recognisable and trusted but feels dated, a brand refresh is usually the right call. We modernise the logo, update the colour palette, and create a consistent visual system without losing brand equity you've built. If your brand no longer reflects what your business does or who you serve, a full rebrand is worth the investment.

What's included in a branding package?

Our branding packages include logo design (primary, alternate, and icon versions), colour palette, typography selection, and a brand guidelines document. Depending on the package tier, we can also include business card design, vehicle wrap concepts, work wear mockups, and social media templates. Everything a tradie or professional services firm needs to show up consistently.

Who does Jelly Digital work with?

We primarily work with two types of clients: trades businesses (electricians, plumbers, builders, landscapers, and other trades) and professional services firms (accountants, HR consultants, lawyers, and IT providers). We have deep experience in both niches and understand what converts in each industry.

Where is Jelly Digital based?

We're based in Auckland, New Zealand, and work with clients across Auckland and throughout New Zealand. Most of our work is done remotely, so location is rarely a barrier.

What does Jelly Digital do?

Jelly Digital is an Auckland-based digital marketing agency specialising in trades businesses and professional services firms. We design and build websites, run Google Ads and Meta Ads campaigns, manage SEO, and create branding — everything a growing business needs to win more clients online.

Servicing

Industries we work with

Learn how we drive success for tradies in your industry with our expert website & marketing solutions.

Ready to get started?

We take on a limited number of new clients each month. If you're a trades business or professional services firm ready to grow, we'd like to hear from you.