Brand identity & logo design pricing
Professional branding packages at prices most agencies keep behind a contact form. Your trade business deserves a brand that looks the part — at a price that makes sense.
- Logo design (3 concepts, 2 revision rounds)
- Colour palette
- Typography selection
- Basic brand guidelines document
- Business card design
- Social media profile assets
- All source files delivered
- 2-week turnaround
- Everything in Brand Essentials
- Brand strategy & positioning workshop
- 5 logo concepts, 3 revision rounds
- Comprehensive brand guidelines
- Letterhead & email signature design
- Social media templates (6 templates)
- Presentation template
- 3-week turnaround
- Everything in Brand Professional
- In-depth brand strategy & research
- Messaging framework & tone of voice
- Brand story & narrative
- Extended collateral suite
- Vehicle wrap / signage design
- Brand launch strategy
- Priority support
- 4-week turnaround
What’s included in a new brand
A new brand project covers everything you need to look professional and consistent across every touchpoint — from your website to your ute to your uniform.
Colour palette and typography selection
Brand guidelines document

How a new brand project works
Four stages from discovery to final delivery.
Discovery
Brand strategy session covering your market position, target customers, and brand personality. This shapes every design decision.
Concept
We develop 2–3 logo concepts and present them with rationale. You choose a direction.
Refinement
We refine the chosen concept based on your feedback. One round of revisions included.
Delivery
Final logo in all variants and formats, plus your brand guidelines document.

What makes a Jelly Digital brand different
We don't start with aesthetics. We start with strategy — understanding your market, your customers, and what makes you different.
Strategy before design
Before we open a design tool, we understand your business, your customers, and your positioning. Good branding starts with good strategy.
Built for trades
We design brands that work on utes, safety wear, signage, and social media — not just on a laptop screen.
Delivered to industry standard
Full brand guidelines, all file formats, print-ready and web-ready assets included. No extras, no surprises.
Other services for tradies
Explore other services we provide across New Zealand.

Collateral
Business cards, quote documents, email signatures, vehicle signage — every branded touchpoint designed to match. Delivered print-ready so there's no back-and-forth with your printer.

Rebrand
Update your look without losing what's already working. We modernise your logo, tighten your colour palette, and refresh your guidelines — so you look current without starting from scratch.
Trusted across New Zealand
Don't just take our word for it, hear from real customers across Auckland.
FAQs
Got questions? We've answered the most common ones here.
Our branding packages start from $1,500 + GST for a focused logo and visual identity package. Full brand identity including guidelines, collateral templates, and vehicle/work wear mockups is priced from $3,500 + GST. We'll scope the right package based on where you are in your business and what you actually need.
All clients on ongoing retainers receive a monthly report covering the metrics that matter for their specific services — lead volume, cost per lead, keyword rankings, organic traffic, or ad performance depending on the scope. We focus on business outcomes (enquiries, leads, revenue) not vanity metrics (impressions, followers).
Two things. First, we specialise in two specific client types — trades businesses and professional services firms — which means we understand your industry, your clients, and what converts, rather than treating every business the same. Second, we're a small team which means you deal directly with the people doing the work, not account managers passing messages. You get senior-level thinking without the agency overhead.
Yes. The majority of our work is done remotely so we can work with businesses anywhere in New Zealand. We have clients in Wellington, Christchurch, Hamilton, and regional areas. If you're in Auckland, we're happy to meet in person — for everyone else, video calls work just as well.
Yes. All projects and retainers are covered by a straightforward service agreement that protects both parties. We don't lock clients into long-term contracts for ongoing services — retainers run month-to-month with 30 days' notice to cancel. We'd rather earn your business every month than hold you to a term.
Yes. Most of our clients are on ongoing retainers that include a mix of services — SEO, Google Ads management, content updates, or a combination. Monthly retainers start from $600 + GST/month depending on the scope. One-off projects (websites, branding) are also available.
The easiest way is to fill in our contact form or give us a call. We'll book a free 30-minute strategy call to understand your business, your goals, and what you're currently doing online. From there we'll put together a clear proposal — no vague scope, no surprise fees.
Yes. Jelly Digital was built to serve both trades businesses and professional services firms. We keep these client tracks separate — different strategies, different content, different tone — but the expertise, tools, and quality of work are consistent across both. This also means we can support referral relationships between trades clients and professional services clients (a builder and their accountant, for example).
If your current brand is recognisable and trusted but feels dated, a brand refresh is usually the right call. We modernise the logo, update the colour palette, and create a consistent visual system without losing brand equity you've built. If your brand no longer reflects what your business does or who you serve, a full rebrand is worth the investment.
Our branding packages include logo design (primary, alternate, and icon versions), colour palette, typography selection, and a brand guidelines document. Depending on the package tier, we can also include business card design, vehicle wrap concepts, work wear mockups, and social media templates. Everything a tradie or professional services firm needs to show up consistently.
We primarily work with two types of clients: trades businesses (electricians, plumbers, builders, landscapers, and other trades) and professional services firms (accountants, HR consultants, lawyers, and IT providers). We have deep experience in both niches and understand what converts in each industry.
We're based in Auckland, New Zealand, and work with clients across Auckland and throughout New Zealand. Most of our work is done remotely, so location is rarely a barrier.
Jelly Digital is an Auckland-based digital marketing agency specialising in trades businesses and professional services firms. We design and build websites, run Google Ads and Meta Ads campaigns, manage SEO, and create branding — everything a growing business needs to win more clients online.
Industries we work with
Learn how we drive success for tradies in your industry with our expert website & marketing solutions.
Ready to get started?
We take on a limited number of new clients each month. If you're a trades business or professional services firm ready to grow, we'd like to hear from you.















