A brand built to last
Your brand is the first impression every potential customer gets. Jelly Digital creates complete brand identities for trades businesses — logos, colours, fonts, and guidelines that give you a consistent, professional look from day one.
Brand identity & logo design pricing
Professional branding packages at prices most agencies keep behind a contact form. Your trade business deserves a brand that looks the part — at a price that makes sense.
- Logo design (3 concepts, 2 revision rounds)
- Colour palette
- Typography selection
- Basic brand guidelines document
- Business card design
- Social media profile assets
- All source files delivered
- 2-week turnaround
- Everything in Brand Essentials
- Brand strategy & positioning workshop
- 5 logo concepts, 3 revision rounds
- Comprehensive brand guidelines
- Letterhead & email signature design
- Social media templates (6 templates)
- Presentation template
- 3-week turnaround
- Everything in Brand Professional
- In-depth brand strategy & research
- Messaging framework & tone of voice
- Brand story & narrative
- Extended collateral suite
- Vehicle wrap / signage design
- Brand launch strategy
- Priority support
- 4-week turnaround
What’s included in a new brand
A new brand project covers everything you need to look professional and consistent across every touchpoint — from your website to your ute to your uniform.
Colour palette and typography selection
Brand guidelines document
How a new brand project works
Four stages from discovery to final delivery.
Discovery
Brand strategy session covering your market position, target customers, and brand personality. This shapes every design decision.
Concept
We develop 2–3 logo concepts and present them with rationale. You choose a direction.
Refinement
We refine the chosen concept based on your feedback. One round of revisions included.
Delivery
Final logo in all variants and formats, plus your brand guidelines document.
What makes a Jelly Digital brand different
We don't start with aesthetics. We start with strategy — understanding your market, your customers, and what makes you different.
Strategy before design
Before we open a design tool, we understand your business, your customers, and your positioning. Good branding starts with good strategy.
Built for trades
We design brands that work on utes, safety wear, signage, and social media — not just on a laptop screen.
Delivered to industry standard
Full brand guidelines, all file formats, print-ready and web-ready assets included. No extras, no surprises.
Other services for tradies
Explore other services we provide across New Zealand.
Trusted across New Zealand
Don't just take our word for it, hear from real customers across Auckland.
FAQs
Got questions? We've answered the most common ones here.
A logo is the mark; a brand is everything that mark stands for. Your brand includes your colours, fonts, tone, and the consistent way you show up on your website, signage and social. A logo on its own does little, a complete brand system is what makes you instantly recognisable and trusted across every place a customer sees you.
Most new brand projects take around two to four weeks from the first discovery session to final delivery. That covers brand strategy, two to three logo concepts, a round of revisions, and final files with brand guidelines. If you are on a deadline, let us know and we can often work to a faster timeline.
You can, but it usually shows. Free and AI logo makers produce generic marks that other businesses also use, often without proper files for signage and print, and sometimes with unclear ownership. A professional brand is built to be distinctive, consistent across every touchpoint, and fully owned by you. For a business you are investing years into, it is worth doing once, properly.
Because your brand is the first impression before you have said a word. A homeowner choosing between two quotes will trust the business that looks established and consistent on the ute, the website and the quote. Professional branding builds that trust, supports premium pricing, and makes your business look as good as the work you actually do.
A Jelly Digital branding package includes a primary logo, logo variations, a colour palette, typography, and a brand guidelines document, with every file format you need for web, print and signage. Higher tiers add brand strategy and collateral like business cards and vehicle signage design. You own everything outright when it is done.
A professional logo and brand for a trades business in New Zealand typically ranges from around $1,495 for the essentials to about $4,950 for a full brand identity. The price reflects the strategy, concepts and full file set behind it, not just the logo image. Jelly Digital publishes branding pricing up front so you know exactly what you are getting.
Industries we work with
Learn how we drive success for tradies in your industry with our expert website & marketing solutions.
Ready to get started?
We take on a limited number of new clients each month. If you're a trades business or professional services firm ready to grow, we'd like to hear from you.