Google Ads Management for NZ Trades Businesses
Jelly Digital is a Google Ads agency based in Auckland, New Zealand, specialising in lead generation for trades businesses. We manage Google Ads campaigns for electricians, plumbers, builders, landscapers, and other trades across New Zealand — putting you at the top of search results when someone nearby is looking for exactly what you do.
Google Ads management pricing for tradies
Clear Google Ads pricing with no hidden management fees. See exactly what you'll pay to start generating leads from search — today.
- Campaign setup & structure
- Keyword research & targeting
- Ad copywriting (up to 3 ad groups)
- Landing page recommendations
- Conversion tracking setup
- Monthly reporting
- Up to $2,000 ad spend managed
- 3-month minimum commitment
- Everything in Ads Starter
- Multiple campaign types (Search, Display, Performance Max)
- A/B ad testing
- Audience & remarketing setup
- Bid strategy optimisation
- Fortnightly reporting & strategy calls
- Up to $5,000 ad spend managed
- 3-month minimum commitment
- Everything in Ads Growth
- Full-funnel campaign strategy
- Advanced attribution modelling
- Custom reporting dashboard
- Shopping & YouTube campaigns
- Weekly optimisation & strategy calls
- Up to $15,000+ ad spend managed
- Dedicated account manager
- 3-month minimum commitment
What Google Ads management includes
When a homeowner needs an electrician urgently or wants quotes for a new bathroom, they go straight to Google. Google Ads (formerly Google AdWords) puts your business in front of them at exactly that moment — before they've even scrolled to the organic results.
Trades-specific ad copy and extensions
Ongoing bid optimisation and negative keyword management
How Google Ads management works
Four stages from audit to ongoing optimisation.
Audit & strategy
We review your current setup (or start from scratch) and map out a campaign strategy based on your services, location, and budget.
Campaign build
We set up your campaigns, write your ads, configure extensions, and implement conversion tracking before anything goes live.
Launch & optimise
Once live, we monitor performance daily in the first week and move to weekly optimisation — cutting what doesn't work, scaling what does.
Monthly review
Every month we send a plain-language report and offer a call to walk you through what happened and what's planned next.
Why trades businesses choose Jelly for Google Ads
We've run Google Ads for electricians, plumbers, builders, and landscapers. We know which keywords convert — and which ones burn budget.
Only spend on high-intent searches
We target keywords that signal someone is ready to hire — not just browsing. No wasted spend on irrelevant clicks.
Trades-specific campaigns
We've built Google Ads for electricians, plumbers, builders, and more. We know which keywords convert in your market.
Full transparency on spend
You'll see exactly where every dollar goes. No mystery fees. Monthly reporting in plain language, not a spreadsheet maze.
Other services for tradies
Explore other services we provide across New Zealand.
Trusted across New Zealand
Don't just take our word for it, hear from real customers across Auckland.
FAQs
Got questions? We've answered the most common ones here.
Google Ads puts you at the top of search results immediately — you pay per click. SEO builds organic rankings over months — clicks are free once you rank but take time to earn. Most trades businesses benefit from both: Ads for immediate leads, SEO for long-term compounding growth.
Google Ads can generate enquiries within days of going live — it's one of the fastest ways to get leads. Most trades campaigns see their first enquiries in week one. Performance improves over 30–90 days as the system learns which keywords and ads convert best for your trade.
$500/month is a viable starting point for a sole trader targeting a specific Auckland suburb. Below $300/month there isn't enough data to optimise effectively. For competitive markets like emergency electrical or plumbing across greater Auckland, $800–$1,500/month will perform significantly better.
Google Ads management in New Zealand starts from $495 per month and scales with campaign complexity and ad spend managed. Jelly Digital's plans are: Starter ($495/month, up to $2,000 ad spend), Growth ($895/month, up to $5,000 ad spend), and Scale ($1,495/month, $15,000+ ad spend) — all with no lock-in contracts and no surprise charges.
Yes — Google Ads is one of the most effective channels for trades businesses because it targets people actively searching for your service right now. Searches like 'electrician Auckland' or 'emergency plumber North Shore' signal high purchase intent. Jelly Digital has run campaigns for electricians, plumbers, builders, and landscapers across New Zealand.
Most trades businesses in New Zealand spend between $500 and $2,500 per month on Google Ads, depending on trade type, location, and competition. At $500/month you'll generate enough data to optimise. Management fees are separate from your ad spend — Jelly Digital publishes both upfront with no hidden costs.
Industries we work with
Learn how we drive success for tradies in your industry with our expert website & marketing solutions.
Ready to get started?
We take on a limited number of new clients each month. If you're a trades business or professional services firm ready to grow, we'd like to hear from you.