Grind It Out: From New Business to 9:1 Return on Ad Spend in Month One
The challenge
James had the machine, the skills and a great name. What he didn't have was a business anyone could find: no logo, no website, no reviews, no history, in a market where established tree services soak up the demand. A new trade business gets one shot at a first impression, and it has to earn trust from a standing start.
The approach
We built the whole thing, from identity to enquiries.
- Brand identity from scratch: the grinder-disc logo and a dark industrial look that stands out in a sea of same-same trade websites
- A website built around one action: send a photo, get a fixed price
- Conversion tracking wired and tested before a dollar of ad spend, so every lead is counted from day one
- Google Ads targeting stump grinding intent across Wellington, Hutt Valley, Porirua and Kāpiti
- SEO foundations so organic can take over as the brand grows
The results
Grind It Out is a stump grinding business in Wellington. Jelly Digital built the brand, the website and the Google Ads from scratch. The business had no online presence before this work.
- In its first month live, Grind It Out earned $9 of booked work for every $1 spent on ads.
- The brand, website and ads went from nothing to live in about six weeks.
- The jobs coming through the website were high value rather than small one off work.
- These are month one figures, before the business had any reviews or search history behind it.
In its first month live, Grind It Out returned $9 in booked work for every $1 of ad spend, with high-quality, high-revenue jobs coming through the website. That is the return before the brand has any history behind it. As reviews build and the account optimises, the numbers only get better. Not bad for a business that didn't exist online at the start of winter.
Check out our Branding, Website and Google Ads pricing, or see our arborist marketing services.
