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Tips, guides & news

Practical advice on SEO, Google Ads, website design, and branding — written for NZ trades businesses and professional services firms.

AEO vs SEO: what Google's update means for NZ professional services firms

Google's recent update answers more questions on the results page itself. Here's what AEO means for NZ accountants, lawyers and advisors, and where to point your budget now.

High-converting website design for professional services — Jelly Digital

What makes a high-converting professional services website?

Most professional services websites look credible but don't convert. Here's what separates a website that wins clients from one that just sits there.

October 1, 2025

Google review request template for NZ tradies — Jelly Digital

How to write a Google review request (template for tradies)

Google reviews are the fastest way to improve your local search rankings and convert more enquiries. Here’s a simple review request template that gets results without being pushy.

September 1, 2025

Website cost for tradies NZ — Jelly Digital guide

How much does a website cost for a tradie in NZ?

A tradie website in NZ costs between $1,000 and $15,000+ depending on who builds it and what's included. Here's what drives the price, trade by trade, and which end of the spectrum you should aim for.