Why Google reviews matter for tradies
Google reviews do two jobs at once: they improve your local search rankings (more reviews = higher ranking in the local pack) and they convert enquiries into calls (a business with 50 reviews and a 4.8 star rating will get more calls than a competitor with 5 reviews and a 4.2).
The challenge most tradies face isn't getting happy customers — it's remembering to ask. A simple, consistent system solves this.
When to ask
The best time to ask for a review is immediately after a job is complete and the customer has expressed satisfaction. While you're on site, or within 24 hours via text. Don't wait until the invoice is paid — the emotional high of a job well done fades quickly.
The template
Here's a simple text message template that works:
Hi [Name], thanks for having us out today. Really glad we could sort that for you. If you have a moment, it would mean a lot if you could leave us a Google review — it helps other homeowners find us. Here's the link: [LINK] — takes about 30 seconds. Cheers, [Your name]
Keep it personal, keep it short, and make it one tap to the review page. Don't ask for a '5-star review' — just ask for a review and let the customer decide.
How to get your review link
To find your Google review link:
- Search for your business name in Google
- Click on your business listing in the panel on the right
- Scroll down to the 'Reviews' section and click 'Get more reviews'
- Copy the link provided
Use a link shortener like bit.ly to make the URL shorter and more text-friendly.
Build it into your process
The businesses that consistently accumulate reviews don't rely on memory — they build it into their process. Set a reminder in your phone at job completion, or use a CRM that sends the message automatically.
Twenty reviews per year is achievable for any active tradie. That's consistent effort, not a campaign. After three years, 60+ reviews and a 4.8+ rating will make your listing significantly harder to compete with.
What about negative reviews?
The occasional negative review is inevitable. The correct response is to reply professionally, acknowledge the issue, and offer to resolve it. A professional response to a negative review is often more reassuring to prospective customers than the absence of any negative reviews at all.
