The short answer
A tradie website in New Zealand typically costs between $2,500 and $15,000+ depending on who builds it, what's included, and whether it's custom or templated. Here's what drives the price — and which end of the spectrum you should aim for.
The three tiers of tradie website
1. DIY website builders ($0–$500/year)
Platforms like Wix and Squarespace let you build your own website for a low monthly fee. For a sole operator just starting out, these work as a temporary solution. The downside: they're slow, hard to rank on Google, and look like everyone else's site.
2. Low-cost template agencies ($1,500–$3,500)
Several agencies offer templated tradie websites at the lower end of the price range. You get a standard layout with your brand applied. These are fine for a basic web presence — but templated sites are difficult to rank, often slow on mobile, and designed to look like a tradie website rather than to win you work.
3. Custom conversion websites ($4,500–$15,000+)
A custom-built website is designed around your business goals: conversion-focused layouts, original copywriting, on-page SEO, and a fast mobile-first build. This is where websites start generating real, consistent leads.
What should be included?
- Mobile-first design — over 70% of tradie website traffic comes from phones
- Fast load times — Google penalises slow sites in search rankings
- On-page SEO — keyword-optimised titles, headings, and meta descriptions
- Clear CTAs — every page should direct visitors to call, email, or fill in a form
- Trust signals — licensed, insured, years in business, reviews
- GA4 and Search Console setup — so you know what's working from day one
The real cost of a bad website
The real cost of a poor website isn't the build fee — it's the leads you're not getting. If a well-built site generates two extra jobs per month at a $500 average value, that's $12,000/year in additional revenue. The payback period on a $5,000 website is less than six months.
The expensive version isn't investing in a good website. It's not investing and generating nothing from Google for the next five years.
What we charge at Jelly Digital
We build tradie websites starting from $2,950. Every build includes strategy, design, copywriting, SEO setup, and analytics integration. No extras, no surprises.
