NZ trades digital toolbox

Practical free guides and tools to help your trades business stand out online and win local work.

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Plumber's Google Ads campaign dashboard showing ROI metrics and search ads
Plumbers

Google Ads Guide for Plumbers: Maximizing ROI from PPC Campaigns

Are your Google Ads campaigns failing to deliver quality plumbing leads? This comprehensive guide provides practical strategies to optimize your PPC advertising for better results. Learn how to structure campaigns, choose the right keywords, write compelling ad copy, and create high-converting landing pages specifically for plumbing businesses in New Zealand.

Plumbing business website showing contact form and conversion elements that generate leads
Plumbers

Website Conversion Guide for Plumbers: Turning Visitors into Leads

Is your plumbing business website attracting visitors but not generating enquiries or emergency callouts? This comprehensive guide provides practical strategies to optimize your plumber website for better conversion rates. Learn how to transform your website from a digital brochure into a powerful lead generation tool that connects your plumbing business with customers who need your services.

Electrician website with conversion elements and contact form optimized for lead generation
Electricians

Website Conversion Guide for Electricians: Turning Visitors into Leads

Is your electrical business website attracting visitors but not generating enquiries? This comprehensive guide provides practical strategies to optimize your electrician website for better conversion rates. Learn how to transform your website from a digital brochure into a powerful lead generation tool that connects your electrical business with ideal clients.

Construction and building business website with lead generation form and conversion elements
Builders

Website conversion guide for Builders: How to convert visitors into leads

Is your building company website attracting visitors but not generating enquiries? This comprehensive guide provides practical strategies to optimise your construction website for better conversion rates. Learn how to transform your website from a digital brochure into a powerful lead generation tool that connects your building business with ideal clients.

Electrician working on DIY digital marketing with smartphone and computer
Electricians

DIY Digital Marketing for Electricians: 12 Low-Cost Strategies

Looking for practical ways to market your electrical business without breaking the bank? This DIY digital marketing guide provides 12 actionable, low-cost strategies specifically designed for NZ electricians and electrical contractors. Learn how to improve your online presence, attract more qualified leads, and grow your business without expensive agency fees.

Google search results showing electricians in Waikato region on map and listings
Electricians

Local SEO Guide for Electricians in Waikato

Is your electrical business struggling to appear in local Google searches? This comprehensive guide is specifically designed to help Waikato electricians improve their local search visibility. Learn practical SEO strategies to help your electrical business rank higher for searches like "electrician Hamilton" or "licensed electrician Cambridge."

Plumber with laptop creating DIY website with website builder tool
Plumbers

DIY Website Guide for Plumbers: Is it Right for Your Business?

Thinking about creating your own plumbing business website? This comprehensive guide helps NZ plumbers understand the pros and cons of DIY website building versus professional website design. We outline what elements are essential for plumbing business websites and provide practical guidance for those who choose the DIY route.

Plumber reviewing digital marketing checklist with computer showing analytics
Plumbers

10-Point Digital Marketing Checklist for Auckland Plumbers

Is your plumbing business struggling to generate leads in Auckland's competitive market? This free 10-point digital marketing checklist will help you identify quick improvements to your online presence. From local SEO strategies to emergency callout optimization, this resource covers the essential digital marketing elements every Auckland plumber needs to implement.

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