Websites and marketing for builders
Finding building work isn't hard. Finding premium projects that pay well is. The challenge: standing out among competitors to win high-value contracts without endless lead chasing. Demonstrate your expertise through professional branding, polished website, and strategic marketing.
Ready to level up your business?
100% Local NZ
Jelly Digital is proud to be an New Zealand-owned and operated business with a deep understanding of the unique needs of New Zealand builders.
Simple services
Whether you're a solo builder or established construction company—Jelly Digital handles your online presence, letting you focus on building while we manage the digital side.
We understand
As a Kiwi digital agency, we know what drives your building business and connects with your customers. Let's build together.
Build your business online
Most NZ builders have minimal online presence—maybe a Trade Me listing or basic business card. They're invisible where customers actually search.
n New Zealand's competitive building industry, standing out requires professional digital marketing.
Without a memorable brand and strong website, you're just another builder. An optimised website showcases your completed projects, qualifications, and expertise to potential clients.
Elevate your business with Jelly Digital's website design services.
Bigger companies are winning your projects
You're getting work, but not enough premium jobs. Relying on word-of-mouth and directories limits your reach.
Large building companies win better contracts because they're visible online where clients search.
While you sleep, competitors secure commercial and residential projects through digital marketing.
Get off third-party platforms, create a professional website, and implement strategic marketing to consistently attract higher-paying clients.
Local builder SEO for leads
SEO delivers cost-effective visibility on Google, connecting you with clients actively searching for quality builders—without paying per click. Organic search results build trust.
High-value clients choose builders who rank naturally, seeing it as proof of expertise and reliability. Our local SEO includes website audits, targeted content, keyword research, and authority building to position you as the premier building expert in your area.
Google Ads for NZ builders
Target ideal clients without wasting budget. Our precision targeting connects your ads with customers seeking quality building work and willing to pay for expertise.
We understand the New Zealand construction market. Smart campaign management, continuous performance tracking, and regular optimisation deliver maximum ROI. Get visible for major projects, attract premium clients, and control your service area.
Why builders need digital marketing
When renovation plans begin, Kiwis search online first. Without an optimised website and professional branding, you're invisible to customers actively seeking construction services. Digital presence is essential for competing in New Zealand's building market.
Build authority
Reach customers searching online. Appear prominently in search results. Become the obvious choice for quality work.
Attract premium clients
Professional online presence attracts clients who value expertise, pay well, and pay promptly.
Beat competitors
While others rely on word-of-mouth, capture leads searching online. Become the electrician customers choose first.
Generate quality leads
Stop chasing budget clients. Professional marketing brings qualified customers directly to you—saving hours while earning more.
Is your website costing you jobs?
Take our free 2-minute assessment to uncover website issues that could be turning away potential customers. Get actionable insights specifically for NZ plumbers, electricians, and builders.
Frequently asked questions
Start with a strategic digital foundation—professional website and consistent branding. Implement local SEO to capture high-intent searches, run targeted Google Ads campaigns, and showcase project portfolios online. Establish strong referral networks with architects and developers. Your marketing should make it easy for quality clients to find and choose you.
The NZ market responds best to demonstration of quality and reliability. Feature completed projects prominently online, obtain and display client testimonials, establish Google Business Profile with reviews, and target location-specific keywords. Combine digital visibility with industry networking. Your marketing should position you as both technically skilled and trustworthy.
A well-executed building industry marketing strategy delivers 3-5x return on investment. One premium kitchen renovation or commercial project easily covers annual marketing costs. Our builder clients typically see conversion rates improve 25-40% within three months and customer acquisition costs decrease by 30% over six months as organic traffic increases.
Unquestionably. Your website functions as a 24/7 salesperson, project portfolio, and credibility builder. In construction, where projects involve significant investment, clients research thoroughly before contacting. Without a professional online presence showcasing your expertise, you'll never even get the opportunity to quote on premium projects. The website's ROI comes from both the jobs you win and higher average project values.