Websites and marketing for cleaning services
Securing residential cleaning jobs isn't difficult. Winning lucrative commercial contracts and premium clients is the real challenge. While you're busy cleaning homes, established companies are securing office buildings, retail chains, and healthcare facilities with long-term agreements and monthly retainers.
Professional branding, commercial-focused websites, and strategic marketing transform your cleaning business from casual service to professional operation. Jelly Digital helps cleaning companies escape hourly work and build sustainable contracts.
Kiwi cleaning experts
100% New Zealand owned with deep understanding of local commercial cleaning standards and requirements. We know what matters to NZ property managers and facilities coordinators.
Practical solutions
Running a cleaning operation means early mornings and late nights. We handle your digital marketing while you focus on service delivery, providing straightforward reporting on what matters.
Commercial specialists
Unlike general marketers, we understand what facilities managers look for when selecting cleaning contractors. Our strategies address key concerns about reliability, security, and consistency.
Build your cleaning business online
Most NZ cleaning companies rely on marketplace listings and social media posts. Meanwhile, commercial clients search for established contractors with professional credentials.A properly developed website showcases your commercial capabilities, staff screening processes, quality control procedures, and insurance coverage.
Client testimonials focusing on reliability build trust with facilities managers before they request quotes. Transform your image from casual cleaner to commercial partner through Jelly Digital's business-focused website development.
Digital marketing for cleaning businesses
The difference between cleaning companies stuck with residential work and those securing commercial contracts comes down to perceived professionalism. Property managers thoroughly research potential contractors.
Our approach builds your commercial credibility through targeted campaigns that highlight your business systems and quality guarantees.
From property management companies to corporate offices, we connect you with decision-makers controlling significant budgets. Unlike general agencies, we understand commercial cleaning requirements, procurement processes, and what motivates facilities managers to choose long-term cleaning partners.
SEO that positions cleaning businesses
When property managers seek cleaning contractors, they value proven reliability over lowest cost. Our SEO strategy ensures your business appears prominently for commercial cleaning searches.
Business clients favour contractors with established digital presence, seeing it as evidence of professionalism. Our approach emphasises systematic processes, consistent service, and commercial capabilities.
Digital advertising for cleaning companies
Reach the right customers without wasting budget. Our precision targeting ensures your ads find clients who need professional cleaning services and can afford your rates.
Targeted campaigns connect you with facilities managers actively seeking cleaning contractors.
Our precision campaigns emphasise your security procedures, quality assurance, and relevant commercial experience. Our continuously optimised approach ensures visibility when businesses search for specific cleaning services – from office sanitisation to retail maintenance – positioning your company for valuable ongoing contracts.
Why cleaning companies need digital marketing
Commercial cleaning contracts require trusted service partners. Without professional online presence, your company remains invisible to facilities managers researching options. Digital marketing elevates your business above casual cleaning services.
Commercial clients extensively evaluate contractors before requesting quotes. Your online reputation directly impacts whether you're invited to bid on lucrative contracts.
Escape hourly cleaning
Position your company to secure monthly retainers and ongoing commercial relationships
Attract premium contracts
Connect with businesses seeking professional cleaning partners, not just lowest-cost providers
Build predictable revenue
Become the forward-thinking alternative to established consultancies still relying solely on relationships.
Increase average contract value
Commercial agreements typically generate 5-10x more revenue than residential services
Frequently asked questions
They demonstrate systematic processes rather than individual effort. Commercial clients need evidence of quality control systems, staff consistency, and problem resolution procedures. A professional website showcasing these elements, plus relevant certifications and insurance coverage, provides the foundation. Cleaning companies achieve the highest ROI by positioning around reliability rather than lowest price.
Residential marketing focuses on immediate solutions and personal touch, while commercial requires demonstrating consistent systems and professional standards. For commercial success, emphasise staff screening, quality control processes, and relevant experience. Commercial decision-makers evaluate potential long-term relationships rather than one-off service. Your marketing materials should reflect this fundamental difference.
With focused marketing efforts, most companies secure their first commercial contracts within 3-4 months. Begin with smaller commercial spaces to build references, then leverage those successes for larger opportunities. Document every commercial project thoroughly to build a convincing portfolio. Most cleaning businesses completely transition their client base within 12-18 months of implementing professional marketing.
Cleaning businesses targeting commercial work typically allocate 6-9% of projected commercial revenue during transition phases. Companies generally require NZ$800-1,500 monthly for 4-6 months to establish commercial market position. Return on investment typically begins with smaller contracts within 2-3 months, with larger opportunities following as commercial reputation builds.
Commercial cleaning contracts incorporate multiple value factors beyond cleaning itself: reliability (consistent service without micromanagement), accountability (systems for quality control), compliance (proper insurance and employee procedures), and convenience (consolidated services across locations). Your marketing should emphasise these value components rather than focusing solely on cleaning quality.