Websites and marketing for plumbers
Finding small jobs is easy. Landing premium contracts that pay well is the challenge. Larger plumbing companies win high-value clients because they're visible online where customers search. These clients value quality over price.
Professional branding, strategic marketing, and an optimised website attract premium leads, free you from third-party platforms, and build real business value.Jelly Digital helps plumbers reach more clients through targeted digital marketing.
Proudly Kiwi
Jelly Digital is a 100% New Zealand owned and operated agency with firsthand understanding of local plumbing markets and customer expectations.
Solutions, not stress
Solo plumber or established company—we manage your digital presence while you focus on what you do best. No tech headaches, just results.
Industry specialists
We speak your language. Our team understands the plumbing industry's unique challenges and what motivates your customers to choose professional services.
Build your plumbing business online
Most NZ plumbers are nearly invisible online—perhaps just a Trade Me listing or basic Facebook page. Meanwhile, customers search Google first when pipes leak. In today's competitive market, professional digital presence separates successful plumbing businesses from struggling ones.Without a compelling website, you're indistinguishable from every other plumber.
A professional site showcases your expertise, customer reviews, and service areas—building trust before the first call.
Digital marketing that drives plumbing leads
A strong online presence separates successful plumbers from the struggling. Our digital approach builds a lead generation system targeting clients specifically looking for your services. Strategic advertising, local SEO, and targeted email campaigns deliver consistent booking opportunities without your constant effort.
However, quality branding forms the foundation. Your visual identity communicates professionalism and reliability before customers even call. From confident business cards to impressive websites, Jelly Digital's plumber-focused branding supports all your marketing efforts.
SEO that puts plumbers on top
SEO connects your plumbing business with clients actively searching for your services. Our comprehensive approach includes website audits, keyword research, content creation, and authority building. Unlike paid advertising, SEO delivers organic traffic without per-click costs.
When combined with targeted ads, your customer acquisition costs drop significantly.
Premium clients favour plumbers who rank naturally in search results, seeing it as proof of credibility and expertise. They're looking for professionals they can trust with major projects.
Digital advertising for plumbers
Targeted advertising connects your plumbing business with clients who value quality and have appropriate budgets. No wasted spend. Jelly Digital understands New Zealand's plumbing market and creates hyper-focused campaigns with precise targeting parameters.
We continuously monitor and optimise performance for maximum ROI.
Our managed campaigns ensure you're found for emergency call-outs, attract commercial contracts, and dominate your service area with strategic visibility.
Why plumbers need digital marketing
When plumbing emergencies strike, Kiwis immediately search online. Without professional online presence, you're invisible exactly when potential customers need you most.Digital marketing connects you with both emergency clients and valuable commercial contracts. A professional website demonstrates credibility to commercial clients while ensuring you're found instantly for urgent residential jobs. In today's competitive market, online visibility isn't optional—it's essential for plumbers serious about growth and profitability.
Establish workshop authority
Reach broader audiences through digital marketing. Rank higher in search results and make strong first impressions with professional branding.
Attract premium clients
Find customers who value expertise over price, pay premium rates promptly, and provide valuable referrals.
Outperform competitors
Be the plumber clients find first. Comprehensive digital strategy puts you ahead of local competition.
Target ideal customers
Stop chasing leads. Quality websites bring suitable clients directly to you, saving hours weekly while increasing revenue.
Frequently asked questions
Focus on targeted digital marketing rather than broad outreach. Professional website featuring completed projects, strong local SEO optimisation, and strategic advertising generate higher-value leads than directories or classified ads. Client testimonials and project photos build trust before the first call.
Combine online visibility with relationship marketing. Start with a professional website and local SEO to capture emergency searches. Add Google Ads for immediate visibility, email nurturing for past clients, and build referral partnerships with property managers and contractors. Track performance metrics and adjust strategies accordingly.
Google Ads targeting emergency plumbing searches delivers immediate calls when set up correctly. These campaigns can start producing leads within hours. For commercial work, LinkedIn outreach to property managers and targeted email campaigns to past commercial clients typically generate results within 2-3 weeks.
Absolutely. Local plumbers often outperform national brands by focusing on neighborhood-specific keywords, gathering local reviews, and personalising their service approach. Niche specialisation (gas fitting, bathroom renovations, commercial kitchens) further differentiates smaller operations, allowing them to dominate valuable market segments.